The hardest part is over. After reading part 1 in our 'blogging for business' series, part 2 focuses on your content marketing plan. Click to read more.

The hardest part is over; after reading part 1 in this ‘blogging for business’ series you have chosen what platform to blog on, what style of blog you want and hopefully whether you wanted a blog or website!

Part 2 focuses on your content marketing plan.

The next step is to plan your content and think about what additional features you require when you need to publish the content and what to write!

Having seen the options of the types of blog you can have for your business, it’s now time to think about those little extras.

Static pages are those additional pages on a blog/website such as ‘Home’ ‘About me’ ‘Shop’ or ‘Contact’. Every website needs them if they want to be taken seriously and to increase your Domain Authority with Google.

The brand of a business is more than their logo; what they stand for is most important.

Critical and negative text within a blog will not attract readers. The effect of opinion is powerful… Will your post entertain or inform your audience? Will readers want to return for more? Does it reflect your business in a positive way? The most important thing is that readers know what you stand for.

Employees are an important reflection of a business; therefore, putting a social media policy in place may prevent any mishaps in the future if an employee were to negatively represent the business.

Content is key

Before you post anything, we recommend you have a content strategy in place. This is how you decipher when and what to write. Research relevant topics and keywords to then process into a blog post.

A content marketing plan prevents writers block! If you plan ahead, there’s no chance of getting stuck for content. Wondering when you should blog?

  • Daily: if you can, great. But you may find yourself running out of content quickly, with or without a strategy.
  • Twice a week: this is a good schedule to be ranked by Google.
  • Once a week: you may receive slower growth but you will still be reasonably ranked.
  • Once/twice a month: well… it’s better than nothing, but you will need outstanding content to be ranked by Google!

Take some time to read blogs from others in your industry and discover what you find the most engaging so that you can develop and improve the tone and style of your own blog. Why not, ask your audience what they would like to know and incorporate that into your plan. Also, do your consumer research, or ask an SEO expert to do it for you. They will be able to analyse online data and give you suggestions of blog topics based on search behaviour, meaning you can give your audience what you want that will hopefully get your a decent amount of traffic!

We recommend having two to three months’ worth of content planned out to get started, which is approximately 12 topics to write about! Ask yourself, are there any relevant national days you can piggy back off? What about seasonal topics? How-to’s and top tips are always a crowd pleaser. Also, what has your business achieved recently? Is it worth writing about?. This will hopefully get the creative juices flowing.

From reading this part of the ‘blogging for business’ series you know when to post, what to write about and why. As soon as you click off you can get started on that content plan; now you just need to post it, right?

 

Join us for part three where we discuss the additional things to keep in mind when publishing your content.

Part One

Missed part one of this series?

CLICK HERE
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