Anxiety over what you have missed while you were sleeping?
Feel lost without your phone, iPad or another mobile device?
Barely recognise your family or friends unless they have a SnapChat filter?
You’re in need of a digital detox.
The feeling of having to be connected 24/7 is a real issue with today’s business owners and society as a whole. People want to switch off but can’t due to the fear of missing out or being seen as slacking.
Having worked in social media since 2007, the instant access to anyone, anywhere in the word at any time was a tantalising prospect. Being able to speak to clients and customers all over the world outside of the traditional working hours was an innovative way to keep ahead of the competition and allowed businesses to grow in their sleep.
A decade on – Digital Detox becomes is a real thing that everyone needs.
It was incredible, but here we are at the end of 2016, and we all need a break, without guilt.
Let’s all be honest that flashing light and tweet notification no longer has the thrill it did almost ten years ago. It is now as ingrained in our lives as texting and PPI calls.
Where is the love!
I know! I am probably an exception from most social media marketers as I believe you should have a mini digital detox EVERY DAY. And I applaud some of the automated tools that can help business owners and marketers ease the guilt when they want to switch off (if utilised appropriately).
So here are my top tips to giving yourself a guilt free digital detox on a regular basis.
Have a digital curfew.
That’s right, turn off the Wi-Fi to your devices and shut down that computer so that you don’t have the urge to respond when you are officially not working. Mine is 8 pm EXCEPT on a Tuesday. After that, I will respond when it is appropriate to do so in the morning. If you are a small business or a one man band, it is good practice to follow early on so you don’t set the expectation that you are at everyone’s beckon call 24/7. Make your hours clear on your website and social media networks. The odd reminder now and then also doesn’t hurt.
When you are on holiday, turn off.
It is amazing how my business owners set up updates to go away without having anyone the other end to deal with queries. HAVE A HOLIDAY. Set clear boundaries with your customer and clients switch off. There is nothing wrong with doing this; they would want you to have a rest and come back refreshed, not resenting them because you decided to respond to a tweet or email!
Most email accounts enable you to put on an out of office. Facebook, Twitter and LI company pages allow you to pin a post to the top of your page. So do. Within these post add details of when you will be back and when customers/clients can expect responses. Facebook allows you to add an auto response to their messaging system for any private messages that come through. Use it.
Yes, outsource. If you are getting digital fatigue (yes that is a thing!) and the everyday tasks are becoming a chore then why not look to outsource to someone who lives and breathes digital marketing? It doesn’t have to be a long term fix. It could be only during busy periods, holidays or to allow you to focus on other elements of the business that you enjoy and are good at. You wouldn’t have worry about what to tweet, what to write in your next blog post or when the best time is to send an email campaign. Doesn’t that sound like a weight off your shoulders?
Regardless, whatever you choose to do, take some time to get your head of the iCloud and, ironically, reconnect with the world. See it as a digital rebellion, even if it is only between the hours of 8 pm and 7 am Monday to Friday.