Anyone that has a sibling or more than one child knows that sibling rivalry starts at an early stage. Moreover, this seems to be true for the powerhouse Facebook and it younger sibling Instagram.
Facebook Vs Instagram
Since social media marketing for businesses began, it has alway been that companies were advised to set up a Facebook page over any other platform.
Well, why not, they are the biggest, there advertising and targeting options are second to none, and people spend approx 35 minutes per day on that network (Mediakix). This is only set to rise with the increase in video content being consumed via Facebook.
However, then the algorithms came. So businesses reach was reduced, and those that were new to the platform had to up their game (and have some budget) to build an engaging audience. Even then you are not guaranteed anything!
The reverse seems true for Facebook’s sibling rivalry with Instagram.
Where it can be harder for businesses to grow a following on Instagram (especially for B2B businesses), the interaction and engagement are insane. Especially if you are producing high-quality updates that your audience (no matter how small) is interested in. Moreover, do not forget to use those all important hashtags.
Moreover, that is the key to ‘beating’ the algorithm.
In a recent webinar with Hilary Rushford, she suggests that
“The profiles you see in your feed every day are the best 30% of the people you follow”.
This 30% are beating the algorithms and giving their followers what they want. Thus showing in their followers feeds every day and increasing their chances of being engaged with!
Although the data from last year shows that people only spent 15 mins a day on this platform last year, we guarantee this will also increase with the new story features that have come out in 2017.
Facebook Vs Instagram which is the best platform for your business?
The honest answer is that it depends on your business and where your audience is. Both platforms have their pluses. You have the SEO benefits of being on both platforms by having authoritative links back you to your site. Also, Facebook is a platform for all devices and computers whereas Instagram is still only mobile device based – but is the way the world is going.
Regarding interaction how does the Facebook Vs Instagram stats add up? – Socialbakers may have the answer.
Research completed by Socialbakers looked at Facebook Vs Instagram interactions with impressive results.
Their research included looking at over 144bn engagements on both platforms across five key account areas – Media, Community, Celebrities, Entertainment, and Brands.
The results show that people interact with media outlets and community pages and groups the most on Facebook, which as an avid user purely for those reasons, it does not surprise me. What does surprise me is that brands have not fared well at all across the period.
Instagram, on the other hand, receive up to 4 times the amount of interaction between brands and other users. Even with the algorithms, this is still increasing.
Is it time to switch our thinking when it comes to which social media platforms to use?
Here at TFG we always say to be where your audience is.
Start with one or two accounts, test, learn, review and test again rather than setting up accounts all over the shop. It is true to say that you will always get better results on one platform than the other and that this can change at a drop of a hat.
The nature of these platforms is that they evolve as the audience’s needs and wants do. The key is to listen to your audience, use the data to improve and adapt to these needs and wants, to ensure that your audience stays engaged.