GDPR for small businesses

What does it mean?

 

The introduction of new legislation around data protection, which comes into force on 25 May 2018, is a big deal. GDPR for small businesses as well as large companies could appear daunting at first. A few simple steps will get you well prepared and fully protected ahead of the GDPR deadline.

Here’s our guide on how to implement GDPR for small businesses to secure confidence from your customers and avoid a nasty financial penalty for noncompliance.

Update your privacy policy

A robust privacy policy clearly explaining what you do with any data you collect on your website visitors is essential. This includes everything from Google Analytics on your website through to requesting an email address when making a purchase. All privacy policies should cover:

  • what, how and why personal information is collected.
  • who are the third parties you share that information with?
  • what this will mean for the person.
  • how people can review, request changes or complain about the use of their data.

GDPR legislation demands that privacy policies are accessible and straightforward so everyone can understand them so keep it simple and avoid using jargon.

Get an SSL certificate

A Secure Sockets Layer certificate will give customers peace of mind that you’re ensuring that their data is safe. This level of protection encrypts the transmission of data. An SSL certificate gives your website a padlock symbol in the browser bar to demonstrate its security. It will also stop Google Chrome from alerting your website visitors that the site may be non-secure which could deter people from clicking on your website.

Introduce an opt-in function

It’s not enough to assume that recipients of your marketing communications want to hear from you. You must get explicit consent to contact anyone. You must log consent as your customers can request a record of when they gave you permission and for what purposes. Give people the option to tick a box to confirm that they are happy to hear from you on all contact forms, registrations and check out pages. Do not pre-tick this box. Keep a clear record of every update, amend, addition or deletion to your opt-in list to guarantee compliance.

Give your customers an opt-out function too

Your customers have the right to change their minds. They can tell you when to stop contacting them whenever they want. And it is your responsibility to make it an easy process. This includes an unsubscribe option in email, opt-out landing pages on your website or, for offline communications, a phone number or address. Just like your opt-in list, keep a ‘do not contact’ record as well and stick to it.

The team here at The Typeface Group can help get your business fully compliant with the new GDPR regulations. Contact us to find out more.

GDPR blog Series

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GDPR for small businesses | Typeface Group Marketing Blog | Jude Peppis

How GDPR can benefit your business

The industry press is full of articles about the impact of GDPR.

Much of it focuses on how much work it’ll take in the short-term to prepare for the new legislation, which comes into force on 25 May 2018. But, GDPR can benefit your business in the long-term and here’s our guide on how to make the most of this opportunity to grow your company.

Vote for us in the UK Blog awards.

The UK Blog Awards recognise the innovation and originality of digital copywriting across a wide variety of topics. That’s why we are proud to say that The Typeface Group Marketing Blog is in the running in the PR, Media, Marketing and Communication category.

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