You may have seen ‘Growth Hacking’ crop up a lot recently.
Although Americans have used the words Growth Hacking since 2012, it seems to have made its way across the pond and becoming commonly used in the UK.
From job descriptions to blogs on the topic of Growth Hacking, the basis of this buzz word is ‘growth’. And ’growth hacking’ means upscaling your business using analysis and data.
Growth hacking comes from data
From overall business growth ‘hackers’ down to those that specialise in direct or digital marketing, they are the marketers that you want on your team. Their common goal is to help businesses get more. More customers, more sales, whatever your goal maybe and they use data to do it as efficiently as possible!
Every business needs a growth hacker…or two
Hopefully, you have already partnered up or hired one. If you haven’t. Do. And quick!
Your marketing team or marketing partners should be using intelligence when planning/proposing your marketing activities. They should also analyse the results of all activity and report the ROI as a matter of course. Recommendations can then be made for future activity based on your newly gained insight. If this is not happening, then you need to rethink your resource and turn your team into growth hackers or bring some in.
Today’s marketers (including us) are growth hackers. They will test, track, tweak and upscale activities based on data. These are the people that will help your business grow efficiently and in the right direction.
If you are lucky enough to have a business that could go viral very quickly you will need a growth hacker to ensure you get the best ROI possible. From email click data, keyword analysis and content planning through to explaining your blog traffic, they will be analysing and improving every activity, every step of the way.
Just so you know…
Growth hacking is at the heart of what we do. We do not do anything without gathering intelligence and data first to understand what we are working so we can then decide the most effective course of action for your brand/business. All of our services come with analysis and then recommendations and actions. And that is how it should be.
Book a free consultation to talk about growing your business with intelligence. Call 01256 614921.
Like this blog? You May also be interested in….
On 31st of January Polly discussed website basics with Steve Hyland on Business Connections LIVE. The live show is available to watch both Facebook and YouTube.