Instagram and Snapchat
What is the difference between Instagram and Snapchat? …. Not a lot.
Instagram are rolling out their new feature, Instagram Stories, as part of their latest update. This new feature allows users to share multiple photos and videos together, as a story. Sound familiar? It should do.
For those that are not familiar with Snapchat it is a mobile messaging application used to share video, photos, text, and doodles.
Here is a brief run down on how Instagram and Snapchat Stories compare:
What are the similarities?
- Stories can be made up of videos or photos for a maximum of 10 seconds
- Photo customisation with filters, drawings and text
- Stories only have a lifespan of 24 hours
- Save your individual story slides before and after sharing them
- Followers choose to view your Story
- Swipe to reply to Stories
- See who has viewed your Stories
How Instagram differs?
- It does not currently offer location filters, selfie lens filters, stickers, 3D stickers, and speed effects.
- See who has taken a screenshot of your Story.
- You cannot save a whole day’s Story, however you can post slides from your Story to your main feed.
- Stories appear in a bar at the top of your main feed.
- Three brush styles are available in the way of standard, translucent highlighter and colour-outlines neon.
- You can select the Stories icon at the top of your feed or swipe right to open the Stories camera
- The ability to block people from following your Stories.
- You don’t have to be following someone to view their Stories, as long as the profile is public you will be able to see them.
- You are able to tap left to go back to a slide or hold the screen to pause a slideshow.
What does Instagram say?
Instagram CEO Kevin Systrom has been asked about cloning Snapchat. His response may surprise you. He said about Snapchat, ‘They deserve all the credit’. But went on to say “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”
In fact, we see this as a strategic move by Instagram to reinforce the relationship with their majority hold of the 24-44 age group. However, we are a split camp in relation to using Instagram Stories. I am a self-confessed Instagram addict and welcome the addition. I have not as yet got to grips with Snapchat. Sadly, I have to admit that with this update, I probably won’t bother. Notably, Shannon is completely at home in the Snapchat youth club. She enjoys the close-knit community she has created where only people that know her snap ID can find her.
The new feature will be rolling out globally over the new few weeks. Now we have set out the similarities between the Instagram and Snapchat Stories, we would like to know what you think. You can find us on Instagram @thetypefacegroup.