Most businesses have noticed their reach on Facebook decreasing as time goes on…
With mutterings of business page reach on Facebook being reduced to less than 1% in the future, it has never been so important to make sure that you’re consistently posting engaging content to achieve as much of an organic reach as possible.
Here are a few tips to help you out:
- Post great, transparent content on your website and maximise your Facebook reach by adding the social media tool.
- Make sure you, your friends, family and colleagues like your updates (using your personal account).
- Share, where possible, your updates onto your personal feed and in relevant groups to increase your audience further. DO NOT SPAM. Have some groups and alternate what, where and when you share.
- Ask your friends and brand ambassadors to share!
- Ask your friends and brand ambassadors to add a comment on any posts that warrant it.
- Recruit brand ambassadors through customer loyalty schemes and rewards.
Sound ridiculously simple? That’s because it is.
It’s Not You; It’s The Algorithm…
It may take time but why not start now! The single reason being is that Facebook will show more people your posts which have high interactions as well as your subsequent posts. Why? Because Facebook will believe that this is content that people want to see because they have interacted with the brand previously.
Whilst this blog is about organic (unpaid) reach, another way to grow your audience is through targeted paid advertising. This is the route that Facebook would like you to take, but as one of the most cost effective forms of paid advertising, even a one-off simple Facebook ad campaign can help your subsequent posts IF they are done right.
Facebook are always making changes to how your newsfeed works. Rather than showing all content, it shows the Facebook user the content that’s most relevant to them. Out of thousands of posts, a user will only see a mere few. Only post high-quality content to ensure you’re seen.
Want to know more? Contact us about social media training or consultancy.
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