Everyone now knows that content is king and that content creation is an art in itself.
As such, platforms like LinkedIn are rammed with job specs for ‘Content Creation Executives’. For some businesses employing a junior writer is the right way to go; especially if they have the time and resource to develop that talent internally. As an agency owner, I’d like to put forward an alternative.
Here are my top 3 reasons for outsourcing your content creation.
Insight and Experience.
By outsourcing your content creation, if you choose the right agency or freelancer you will automatically have a wealth of experience at your fingertips. This experience may not be industry specific (that is where the creative brief of dreams is critical), but it will likely provide invaluable insight into the latest Google requirements. You can also expect to learn a lot about getting the best engagement from your carefully crafted articles/graphics /videos.
Any focused content agency will have already broken the pain barrier when it comes to the content creation process. When making a concerted effort to create content perhaps for the first time, you will find that there will be a sudden interest from stakeholders within the business. An experienced agency will ensure that you can present back proven strategies, plans and processes for your content creation from the off. This means you can start gaining traction and seeing results much quicker. Again, if employing a junior exec or content writer, someone internally will need to get everyone on board & au fait with the new process. Good luck…
Bank the Budget.
Depending on your content requirement, a full-time skilled salary may be better utilised elsewhere within your marketing team. By this, we mean that your content exec may be asked to fill their time with other marketing tasks, which will invariably dilute their focus on your content. It becomes a vicious circle. Do you want a content specialist or an all-around marketer? If you outsource your content creation to an agency you can have either (you effectively get a team of experts at your disposal) and you only pay for the hours you ‘spend’; which is guaranteed to be less than a full-time salary.
So, you know what is next…
If you know, you need help with creating unique and engaging content for your business have a think about outsourcing your requirement. Once you’ve had that thought, get in touch! I look forward to hearing from you.