There are some pretty compelling stats out there to back up the fact that you need to take your page loading times seriously.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1-second delay in page response can result in a 7% reduction in conversions
Stats via: kissmetrics.com
So how do you know what your page loading time is? And what can you do to improve it? Visit https://tools.pingdom.com/ to get a clear picture of your page loading time.
Once you know how your site is performing, how can you improve the loading time?
Here are my top 3 tips for improving page loading time.
1. Optimise images:
You can use WP smush or WP smush pro plugin if you are running a WordPress site. if you aren’t running a WordPress site make sure that all images uploaded to your site are the smallest size they can be without losing resolution.
2. Cache in.
Find and activate a good caching plugin; these are either free or inexpensive. WPMU Dev explains the benefit of adding a caching plugin to your site: “The way caching plugins work is by saving the dynamically generated HTML files and serving them from the cache (i.e. reusing previously generated data) whenever a request is made, rather than loading all of the PHP scripts from WordPress every time you hit refresh. The result is that your site loads far quicker for all its visitors.”
3. Hosting considerations.
Shared Hosting means you will be fighting over a limited web space with all other sites on the server. If you’re paying £2.99 a month you’re probably getting what you pay for. At the other end of the scale, you can have a private dedicated server. This can cost a lot of money to set up but it’ll give you full control over your web space and often very good account management and technical support to go with it. The compromise, which is the road we have taken at Typeface HQ is the VPS Virtual Server; whereby the web space is still shared but you get protected slice of server resources.
Optimising images on your website is crucial if you want to gain a decent ranking.
There are many other considerations when trying to improve your page speed, but for us, these are the quickest and most significant of wins. If you don’t have anyone looking after the wellbeing of your site or want to discuss your options, please do get in touch, you can call the team on 01256 614 921