Booking a half or a full day photoshoot for your business can be one of the best investments you make.
The key is to get the most out of the photoshoot. Work with a photographer that captures your business in such a way that your images are timeless.
In this article, we take you through the photography process, so you know what to expect when you book a shoot.
A picture speaks a thousand words…
Ultimately a photoshoot should give your business all the imagery required to ensure that your print and digital marketing materials are unique and on brand.
Your photographer will contact you to take a brief, asking questions that will decide how these images will be used. This forms part of the pre-shoot planning, which will also include:
- Setting a date for the photoshoot that fits in with your company’s availability and timescales.
- Collaborate on a medium like Pinterest to find out the style and tone of your business.
- Working together on a shot list, with detailed timings for the day.
- Organising props, models and other resources required.
The pre-photoshoot prep can take time, but will mean that you can squeeze as much as possible into the shoot.
On the day, the aim is to set up, catch up and double check the plan and it’s all systems go!
To get the most of your photoshoot we recommend:
- Having a dedicated ‘organiser’ to oversee the shot list to ensure all runs smoothly and on time. They can also help set up the next shot while the photographer is snapping away.
- Reviewing the photos as the shoot progresses to check that we meet expectations.
- Taking headshots and group shots in a couple of locations, to get a nice bank of images of your staff – rather than rolling out the same headshot over and over again.
And breathe. This is when the magic happens! And sometimes when the expectations are too high. Remember if you are booking a photographer for a photoshoot, there could be between 200 and 1000 images that need reviewing and editing. This takes the most time!
During this time:
- All images are reviewed. You will receive about 50 edited photos within two working days to review and use if you wish!.
- If you are happy with your selection, the rest of the Images are edited for colour, cropping, brightness, contrast etc. in line with your brand and requirements.
- Depending on the package, within ten working days, you will receive an unlimited number of edited digital images in both colour and black and white.
- Watermarks are added if you require them.
- Any photoshopping completed.
While booking a photoshoot for your business is simple – there is a lot of work involved, regardless of the shoots’ duration.
Additional things to consider when undertaking a photoshoot:
Licence rights – Paying for a photoshoot for your business ensures you obtain an image library which showcases and captures your company in the best possible way. The library of photos should be ‘licence free’ i.e. you can use them as you so wish, eliminating the need for you to purchase digital stock imagery when creating marketing materials, websites, social media posts or blogs.
The photographer – Unless otherwise stated, the photographer’s T&Cs often state that they will use the images for their marketing materials. If you do not want that to happen, you need to express this at the start, in writing.
Consent forms – To have photos taken in a public area, you need to make the public aware. Similarly, if there are under 18’s or vulnerable adults involved, you need signed consent forms from their guardians before you can use the images.