In 2014 we originally wrote this post after a spate of training requests from SMEs wanting to utilise Pinterest for business reasons rather than personal.
Since then, and billions of Pins and users later, Pinterest is recognised a social media network that has one of the highest conversion rates.
It is true, that those businesses that see conversions are often B2C, consumer items. The key to success is quite simple. Imagery plus enticing headline = repins and clicks!
The Pinterest Story So Far.
Pinterest launched in 2010, and since then in then they have gained over 176 registered users with 100 active million users.
Every month over 2 billion searches are made and 98 minutes are spent often looking for recipes, fitness tips, wedding inspiration and home decor ideas.
In 2015 there was a 120% increase in male registrations and 1 in 5 items pinned were purchased by the pinner!
Should your business being using Pinterest?
If you can produce, quality content with high-resolution imagery, why not!
If you have services or products, upload your products, examples of your work, blogs or tips with links back to your website. Make sure that the caption is keyword rich and if you have produced the images yourself, try and watermark them so that the audience knows where the images and products originated from.
How our clients use Pinterest:
A recent client of the Typeface Group Ltd has been on Pinterest since it began. As a photographer, it seemed a no-brainer to upload his images onto this platform. He’s now receiving bookings via Pinterest because when people buy a service or a product they often like to do some research and scope you out before getting in touch.
Another client of ours invites their customers to pin into a dedicated “mood board” so that they can deliver a service that is unique to them and their tastes.
For our business, we use Pinterest as a tool to showcase our work and give you a flavour of what we do. We also use this platform as an online mood board. The secret board feature that allows us to invite other clients to pin to. This means we can get an idea of what our customers like and use these private boards to refer to at a later date.
But like all social media is about giving as well as hoping!
Make sure you are repinning, liking, commenting and uploading not only your content but things that are relevant to your business. ENGAGEMENT and CONSISTENCY as always are your keys to success when it comes to social media, and if it’s easy on the eye, which also helps.