“I’m sure it’ll be fine if I take my own product shots.”
If you have a good camera or good camera phone and know what you sell, then you might reach the conclusion that taking the product shots yourself will save you money. But despite your ability and enthusiasm, you need to consider what impression of your brand you are projecting with product shots that are not professional. And when you’re setting up, taking, editing and saving these images, are there other things you could be spending your time on?
Every business needs photography, whether you’re selling a product or service, and professional product shots are an investment. Here are our top 5 reasons as to why:
They Raise Your Brand
You will look better than the competition. When you’re selling against other retailers or service providers, your offering needs to look better than theirs. A professional photographer will know how to make your product or service look its best in every photo, working with your brand guidelines.
They make you more sharable
Your images need to be clickable, likeable and interesting. Need a unique image for your recent blog? Viola, here are a hundred, all relevant and no need to find that ‘perfect’ stock image.
You Will Have High-Quality Images for Press Coverage
If you are paying for PR, or looking to get your product or service into the public eye, having a range of high-resolution and quality product shots at your fingertips ensures you can send over a variety as soon as a lead appears. A media outlet will usually ask for images that are above 2MB and are at least 700PPI. A professional will ensure all product shots meet this specification, so you won’t have to think twice before submitting them.
Make your website more 'clickable'
Your website is a window to your business. Customers will want to be persuaded by quality, consistency and variety. Of course, each product or service needs to be shown from a variety of angles. From a design perspective, you can also use professional photography for your banners, backgrounds and blog images.
You Really are Too Busy
Good product shots demand more than a camera. A professional photographer has a lighting setup, backgrounds, camera accessories, experience and the TIME to get the best from each product, as well as the ability to retouch and edit in post-production.
At The Typeface Group, our corporate photography services are flexible, recommended and good value. We can come to you, but also have a studio set up in Basingstoke. We liaise with you to ensure the brand in captured perfectly.
Get in touch with us today via email@example.com or call 01256 614921 to discuss what you need.
In part one of this two-part blog series, we focused on some of the online customer touchpoints. In part two, it is all about offline activities.
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Head of Photography