CASE STUDY | RIPTON WINDOWS

SEO |  CONTENT PLANNING

Ripton Windows SEO Case Study

REQUIREMENT

Ripton Windows has, for a few years, been investing in updating its website with regular and unique content and a yearly SEO refresh.

It was becoming apparent that during these yearly refreshes that there was a lot of work to retrospectively do which was proving timely and costly for all involved. So by engaging in quarterly SEO refreshes which included quarterly researched content plans, Ripton recognised that doing the groundwork up front has enabled them to rank high for relevant key terms, increase organic traffic, ramped up those all-important conversions and saved them money!

THE SOLUTION

  • Initial SEO audit and project to bring the website up to standard
  • Removal of toxic links from the website
  • Buy-in from Ripton staff to ensure that new content added was done so with SEO in mind
  • Quarterly content plan produced in line with consumer search behaviour
  • SEO refresh every quarter to ensure that keywords are still relevant and working hard for the business
  • Report showing results and making further website recommendations to keep on top of Google changes

THE RESULTS

YEAR ON YEAR FIGURES BASED ON FIRST QUARTER REFRESH

%

SEO TRAFFIC BOUNCE RATE REDUCED

%

INCREASED SESSIONS

%

GOAL COMPLETIONS

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