T-shirt design, production, fulfillment & launch
Welch Motorsport are an independently run team in the British Touring Car Championship. As such they generally focus all energy on developing the cars, which they do themselves.
Having worked with the team on their website, signing cards, brand refresh and co management of social media accounts we had one last hurdle. To create & pitch a T-shirt design suitable for fans (to meet demand), then to source a supplier, organise fulfillment, build the shop module on their website & launch the products.
This really was a full service project.
Without the initial concept, planning & hard work from The Typeface Group we simply wouldn’t be able to offer our fans a T-shirt this season. We have had so much positive feedback on social media, with the launch being times just before our penultimate race of the season & more importantly pay day.
The fulfilment and ordering process has also been organised for us. This means we can focus on what we are good at, whilst the fans get to show their support through the team wear.
We are so pleased to have something a little different to offer – with clever taglines relevant to the team & the use of our ever popular #teamwelch hashtag.