Don’t panic! Our work summer intern Tianna Corbin, is going to take your through the entire process start to finish in 3 helpful blogs.
The first stage is pre-production. Production comes after. Finally, the post-production stage!
First of all; You’ll need an idea.
You need to have an idea before you even think about picking up that camera. A mind map, collage or even lists of all the different thoughts that spring to mind; You’ll have now started the process of making your promotional video.
The preproduction stage takes the most time as you need to have a plan. Trust me; your pre-production planning will come in handy throughout all three stages.
Research, research, research.
Now that your thoughts are on paper, you need to figure out if they’re useful. That’s the problem with creating videos; to you, they could be amazing, but others might not think so. What’s the point in making a video only you will like?
This is when the researching begins. There are two main types of research that you need to do:
Primary: The research where you go out and do it yourself to gather your results.
Secondary: Research that has been done by others that you look into. Personally, I think that primary research is better, as it lets you have full control on what you are asking your audience.
Talk the talk!
The most important thing to do before creating your promotional video is to talk to people. You won’t know if anyone thinks your idea is good or not unless you ask, get feedback and act on it. Creating questionnaires are such an important thing to do; it lets you ask specific questions to get specific answers.
Once you have completed your research, you should have some good feedback. Ideas are usually adapted at this point to appeal more to your target audience, based on the answers that you obtained from your primary research.
It’s fine if your idea changes! It’s what your audience wants to see. After a few tweaks here and there, you should now have your final idea! Now the real planning begins.
Draw the story
The best way to start planning your video is with a storyboard. A visual on what you want each scene to look like. You will use your storyboard for the entire process, so it’s important to get all of the information you want on it.
A storyboard makes it easier to see the plan of your promotional video visually. When you have drawn out the key parts, you need to annotate them. Is there going to be any fancy effects? Any transitions? Will there be a voice over? Sound? Music?
Now you can write it!
Now that you have a beautifully annotated storyboard, you need a script. In the beginning, there should be a synopsis of the video. This is essentially an outline of what the video is. You know, the writing on the back of a DVD or a book, which tells you a little bit about it? That’s the synopsis. It lets everyone who is involved know what he or she is doing.
The script is where the dialogue will be for your actors to learn. It also includes filming instructions for your camera crew’s knowledge. Timings of how long you want each shot filmed will go alongside the script so that you don’t overlap any scenes or the final product.
Scope out a location
If you know where you are going to be filming (with permission), you need a location plan. Location plans allow you to know where you want your equipment to be set up.
It’s best to highlight any potential risks that can happen at your location; this is just so that you and your cast/crew are aware of any incidents that can occur. If an incident was to happen and a member of your cast or crew tries to blame, you can show them that you have highlighted it as a potential risk, meaning that you will not be at fault!
Location plans and risk assessments go hand in hand. After you’ve highlighted the risks, it’s best to mention how to avoid them and how high of a risk they are.
Finally, it’s time to think about the legal bits! You need to create a release form. This is a contract that is giving you permission to film anyone featured in your video. If you are shooting on a location, where people have not signed a release form, or don’t want to give their permission to be on camera, either try to capture footage without them in shot or blur out their face in the postproduction stage when you are editing.
Furthermore, once your planning is finished, gathered all of the props/people that you need and sorted your timetable, pre-production is now complete and you are now ready to film your promotional video!