Be responsive. In January 2015, there were 3.649 billion mobile. Internet users globally.* (Source: WEARESOCIAL.COM)

That’s 31% of ALL online traffic.

This combined with the recent Google announcement that as of April 21st (that’s tomorrow): “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

With Google’s changes upon us and the large number of mobile users worldwide, now is the time to make sure your website is as responsive as possible.

Blog: Google changes and why responsive website design is really, really important. The Typeface Group is a marketing agency offering responsive website design.

But what does being responsive mean?

Responsive web design (RWD) is an approach to web design that delivers optimal viewing experience e.g. easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from tablets to desktop computer monitors, and mobile phones).

Is your website responsive?

Quick…run for your iPad (other tablet devices are available) and mobile phone! Does everything work as it should when you visit your website? Can visitors easily navigate your content?

If the answer is no, it means your site isn’t mobile friendly and you need to seriously think about putting some time and budget into making changes for the better.

What are your options?

In some cases you will need to have a whole new ‘mobile version’ of your website created. This may seem like an additional cost, but will greatly improve your website, user experience, and online visibility in the long run.

If you are working with WordPress (link to website design page) there are various plugins available to help make these changes with as little disruption as possible.

Our top pick of the plugins available is WPtouch.

Over 2 million websites worldwide rely on WPtouch to deliver a great mobile experience for WordPress. With a bucket load of extensions and theme options, when you opt for the Pro account you can really tailor your mobile site without losing any functionality.

Responsive help from The Typeface Group

Just like our WordPress websites, The Typeface Group is beautifully responsive. Whether your potential customer is on a smartphone, tablet or mammoth desktop screen, they’ll always see your site as it was intended, keeping Google happy in the process.

If you need to make your website responsive, please get in touch with us TODAY by emailing