2016 has seen a massive change in almost all social networking sites, and there are quite a few important updates your business should be aware of.
Facebook and Instagram have made drastic changes to their social networking sites over the last couple of months. TFG have put together the main updates that your business needs to know about, so that you can take full advantage:
The most popular social networking site seems to be revealing a new feature each day, with the aim to give their users an even more personalised news feed, filled with content that the reader ‘should’ find interesting.
An update recently striking a chord with Facebook users and business page owners involves a small change to the news feed algorithm, which ‘ensures’ people will see more relevant news in their feeds.
The posts you’ll see first will be determined by a number of factors; including the likelihood you’ll want to see them, the time you’ll spend looking at updates, your Facebook activity history and the probability you will like, comment or share.
With the new update, users may also notice older posts resurfacing at a higher pace after they receive new comments, making sure you don’t miss out on important statuses.
What does this mean for your business?
Engagement is still key. The more engagement your posts get, the more they will show in your audience’s news feed. Your employees and current customer base are your brand advocates; if they engage with your posts, it will encourage others to do the same.
Make sure your updates are as engaging as possible and relevant to your audience, so that they will naturally want to comment, share or like. The new reactions feature will also provide some insight into how people react to particular updates, so monitor those to ensure you are getting the reaction you were expecting. To find out more tips on how to increase your organic reach, check out our previous blog How to achieve better ORGANIC reach on Facebook.
Facebook Live video also launched at the start of this year, giving businesses further opportunity to interact with users.
Usage of live streaming apps such as Periscope remains low, which possibly could put Facebook Live Video at the top of the list for go to live streaming, with no additional app needed. The Live Video button is located in the usual ‘Update Status’ prompt in the mobile app.
Studies have concluded that video engagement is higher on Facebook than on any other platform, including favourites like YouTube and Instagram. There isn’t a more exciting social networking site than Facebook right now! At present you can only use this feature on your personal Facebook profile or if you have a verified Facebook page.
Why Facebook Live & Not Periscope?
The main advantage Facebook Live has over its competitors (mainly Periscope) is the reach that it could have with your audience. If you have an engaging page, then your live stream could hit a lot of people’s news feeds. The word on the ground is that Facebook Live updates will be favoured by the world’s most popular social networking site, so if your business wants to stay in the forefront of your audiences feeds, use it!
Another benefit is that Facebook Live videos stay on your stream for as long as you want, whereas Periscope videos are deleted after 24 hours and currently can only be shared on Twitter.
Twitter is a fast moving platform so there is a possibility that your stream could get missed and deleted before it had its 15 minutes of fame. We are sure that as live streaming develops, their integration and compatibility will also evolve.
The most followed Instagram profiles are brands. Businesses can take advantage of the network to engage with a range of ages and expand their audience, so don’t be the one enterprise to miss out.
One of the new updates allows any user with more than one Instagram account the freedom to switch between accounts without logging in and out. This may seem like just a simple addition, but it’s one that will be significant to businesses.
How will this benefit your business?
Social media managers will no longer feel the annoyance of repeatedly logging in and out of each of the accounts they run, encouraging an increase in time spent on the platform.
Searching & spying
The new search function will entirely upgrade the way you search on the app by only displaying Instagrammers with a large following. You will be able to see which of your friends are following them too; a fantastic opportunity for businesses to reach out and learn what other audiences like to see.
Saving time & frustration
Prior to changes, in order to see who followed you, you’d have to go into your ‘followers’ on your profile and scroll tirelessly through until you found what account you were looking for. Businesses just do not have the time to browse this information, despite how important it is to keep track of your followers.
The followers list is not in alphabetical order; before it would take a costly amount of time for a social media manager to get the information they needed. But with Instagram’s new update, all you have to do is type their name into the search bar.
The new feature will tell you right away if someone is following you or not: the perfect process to eliminate spam accounts or people who do not follow you back.
These are just a selection of the updates that have been rolled-out since the beginning of the year on Facebook and Instagram, with more changes in the wings we wait in anticipation. Have you taken advantage of any new features on Facebook or Instagram that we haven’t mentioned? Let us know in the comments below.
Social networking sites are in constant competition to be the best, so take advantage of the worldwide platforms, making your own business a phenomenon. Not only can The Typeface Group provide your with bespoke social media campaign management, but we also provide social media training for those who have time to do it themselves. Call us on 01256 614921.