Twitter chats are just that, conversations that take place on Twitter.
In this blog, we cover why Twitter chats remain an essential element of any SMEs digital marketing activity.
There are two main types of Twitter chats.
- Evergreen hashtags are used all day on a specific day or every day throughout the day. These serve to bring communities together regardless of time. They are usually dominated by individuals or micro to small businesses.
The benefit of these Twitter chats is that they can help grow your following and get your name out there. The con is that people often only look for followers (vanity) and so using these ‘chats’ alone should not be prioritised in your long-term engagement plan.
- Twitter chats at a particular time every day or week that last between 30 minutes and an hour. These serve to bring regions, industries or communities together at a set time. They often have more structure and a purpose of either supporting a local business community or a particular industry equally they can be used share best practice and educate.
The pro’s to these types of Twitter chats is that you often find larger businesses involved as well as industry specialists. So these Twitter chats can add value to your online strategy by showing you as an expert in your field while picking up some best practice tips from experts and peers along the way.
The cons are finding the right one for your business. Not every Twitter chat is the same, nor has the result you’d hope for (engagement). You also need to carve out the time each day or week to take part. With that in mind the more regularly you take part, the more influence and engagement you will gain within the community you are engaging with.
Why should your business bother to take part in Twitter chats?
There are many reasons why your business should include Twitter chats as a part of their online marketing strategy. Here is four of them to get you started.
We all know that social media networks now run on ‘most popular’. You need engagement to have a presence, so taking part means you increase the chances of engagement. However, it works both ways. Don’t expect to turn up, tweet about yourself and do nothing. You have to stay present and take part. Talk to people, retweet their updates and respond to those that tweet you.
While vanity metrics such as ‘number of followers’ shouldn’t class as a measurement of success, getting a few new followers never hurt an account. You may find some complimentary businesses that you want to connect with or some of your target audience that never knew you existed. Growth does not always come with followers, but awareness. The more people that know about you, the better.
A lot of the Twitter chats are educational. Find ones that are related to your industry or job role. For example, you may take charge of social media within a company, so you must take part in #smlondon. Do you write blogs for your business or businesses? Check out #bloghour. There are some useful Twitter chats where people share best practice and tips.
Want to raise your head above the crowd? Get involved in these chats using your personal/personal-work accounts. This will show you as someone that is knowledgeable in their field and could result in the opportunity to host the tweetchat.
Twitter chats are an important way to get you brand voice heard. Make sure you find one (or more) that works for you. Turn up and represent your company each week!