First of all, before we dive into the how-to’s of Snapchat, let’s first cover that FAQ ‘What Is Snapchat?’
‘What is Snapchat’: Snapchat is a popular mobile messaging application used to share photos, videos, text, and doodles. It’s an entirely free app to download and free to send messages using it. It has become hugely popular since its release in 2011, especially with the Millennials.
When Snapchat first launched, the app creators aim was to emulate face-to-face conversation, something forgotten in the rise of social media messaging.
‘’Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.’’- Snapchat
In a nutshell here is how it works:
- When someone sends a snap, it’s uploaded to Snapchat’s servers. The recipient(s) receive a notification that they have a new snap and the app downloads a copy of the message to the recipient’s phone. Snap can either be sent to an individual or to ‘my story’ which is something that all of your contacts can view for 24 hours.
- The image or video from the message is stored in a temporary folder in the device’s memory.
- Once you have opened a snap and the timer runs out; the app notifies servers, which in turn informs the sender.
- Once notified that all of its recipients have opened a snap, the snap will delete itself from Snapchat’s servers. If a snap is still unopened after 30 days, it too is deleted from the servers.
Pictures or 10-second videos shot on Snapchat, known as snaps, are a quick, effective way to not only converse brand values but to humanise a business and incentivize customers.
Before you officially launch your business on Snapchat, play around on the platform for a bit.
12 Top Snapchat Tips To Get You Started:
- The lightning bolt icon allows you to turn your flash on and off.
- The moon will adjust the brightness if you’re taking a photo in a poorly light place.
- The Snapchat log is where you can find your settings and is where you can add friends.
- The camera with the circle allows you to alternate your device between your phone’s front and back camera.
- Both of the coloured boxes at the bottom show that you have received snaps. The red ones on the left-hand side show the number of snaps you have received personally. The purple one on the right-hand side is Snapchat stories that have sent to everyone on the sender’s list.
- Within the left-hand side, there can sometimes be snaps in purple; this just means the sender has sent you either an audio message or video.
- The circle (similar to an iPhone home button) at the bottom centre of the screen is where you press when you’re ready to take a snap (touch for an image, touch and hold for a video).
- After you’ve chosen your image, in the bottom left-hand corner there are three options to choose from:
- The clock determines how long someone can view your snap, from 1 to 10 seconds.
- The box with a downwards arrow allows you to keep the snap forever, saving it to your camera roll.
- The square and plus symbol shares the snap directly to your Snapchat story.
- The Snapchat story allows you to send a snap to everyone on your list, allowing them to view it as many times as they like, for 24 hours.
Now that you have just some of the tips and tricks up your sleeve, you can start to use Snapchat to your businesses’ advantage.