Thinking of creating content for your business?
A blog is an important aspect of any business. It’s a platform used to share expert knowledge and updates in your industry as well as communicating what is going on within the business. Spending time creating content helps drive traffic to your website, but only if it’s worth reading. Not convinced? Take a look at our blog post on the importance of blogging before reading on.
There are many things to consider before creating content for all to see. From the simplest of steps such as grammar or spelling to the newer, more challenging aspects of passive voice. And with Google’s ever updating algorithms what could’ve read well last month may have become a disaster-piece today.
Sounds overwhelming? Don’t worry; The Typeface group have got you covered with our 6 top tips for creating content!
First of all, your blog post must be good.
A lot of bloggers just begin to write when creating a new blog post. They just type what comes to mind. For some, this may be sufficient because they are naturally talented writers and some are trendsetters. Others may need help to keep the focus as well as pander to Google.
A structured process you can refer to every time you write a blog post would be beneficial. Look at what is working for others. How they write and how you would improve it or make it different (and relevant) to your readers. To get ideas, doing a keyword analysis and making a content planner can help when writer’s block hits. Add trends, key dates and topical events to the planner as well as any ideas that do come, so that you can research keywords and write it with intelligence when you have time.
Optimise the length of your post
Google likes a blog post with depth. Any post under 300 words will just not cut it, but that doesn’t necessarily mean a ten-thousand-word essay does the trick. Find the balance between and get your point across as quickly as you can. With this said, the odd infographic, embedded video and photo gallery post is not going to do your website any harm. Just make sure there is a clear introduction to the piece and all the other onsite SEO is complete (link to blog) Don’t forget to share it then via your social networks to make up for it.
Heads up on headings
Headings are there to structure your blog post and to make it easily readable. Most importantly, headings are needed if you want your posts to be fully SEO-optimised. The use of a heading will help Google grasp the main topics of your post, helping it rank higher for that subject. They also know, from research, that headings enhance user experience and encourage them to keep on reading.
Make sure that at least one of the headings has your keyword(s) within. Your blog post, bar the head title, should also start with a heading that has your keyword in it.
There is nothing worse than an abandoned blog.
By not keeping your content up to date you run the risk of looking unreliable to possible future clients. Especially when they compare you to other companies who do blog, even if your competitors aren’t doing it well. Be sure to post regular useful content to keep your audience coming back for more while boosting your websites online presence.
If you have written something previously, that relates to the subject you are writing about, link back to it. Not only because your reader may be interested in reading more into the topic, but Google likes internal links within a post!
External links (links to places outside of your website) also get you brownie points, but don’t force these or link to sites that are not relevant as this will have those points (and more) swiftly taken away!
Passive vs. Active
Passive voice is when the noun or noun phrase that would be the object of an active sentence appears as the subject of a sentence with passive voice.
PASSIVE: The blog post was written by the Typeface Group
ACTIVE: The Typeface Group have written a blog post.
‘’If you want to write an article which is nice and easy to read, you should try to avoid passive voice. In sentences with passive voice, it remains unclear who or what is acting. This results in very distant writing. Texts using a lot of passive voice tend to be hard and unattractive to read. Avoid using (as much as you can) the passive voice altogether.”
SEO requirements change frequently and you want to remain up to date with the latest updates if your blog to be a successful addition to your business. While all this can seem daunting we recommend uploading Yoast to your website to support your SEO efforts as well as downloading Grammarly to support your on and offline writing skills. Both have free and paid for subscriptions and both will save you lots of time!