Polly Buckland Co-Founder of The Typeface Group

Screen grab of "this site can't be reached" which is shown when a website is down.

Strategy + Planning

My website is down. What the hell do I do?

Usually, a website going down is business critical. Ordinarily, the freelancer or agency that built the website will get a panicked call. 90% of the

December 2, 2022

Graphic of The Typeface Group's Reduce Marketing Waste checklist

Strategy + Planning

Energy-saving (marketing) mode: reduce your marketing waste

When the world around you feels unsteady, it can be hard to avoid the fear. In these times, making decisions rooted in panic and reaction, rather than ones of focus and proactivity, can lead to a scattergun approach, trying to target everyone and cover all bases.

September 21, 2022

Pad, pen and mug on a wooden desk with yellow chairs.

Strategy + Planning

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism

July 1, 2021

Black pattern of shapes - part of The Typeface Group branding

Strategy + Planning

Paid Advertising Conversions and the Buying Process

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog

March 19, 2021

Storytelling + Messaging

Crisis Communications – planning for the worst

Crisis. One hears that word and thinks of disaster, large scale incidences and more. Large companies such as Shell or Apple will have extensive crisis

December 5, 2019

Polly Buckland

My website is down. What the hell do I do?

Energy-saving (marketing) mode: reduce your marketing waste

Essentialism In Marketing & Positive Impact

Paid Advertising Conversions and the Buying Process

Crisis Communications – planning for the worst

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