When the world around you feels unsteady, it can be hard to avoid the fear. In these times, making decisions rooted in panic and reaction, rather than ones of focus and proactivity, can lead to a scattergun approach, trying to target everyone and cover all bases.
Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism
Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog
Crisis. One hears that word and thinks of disaster, large scale incidences and more. Large companies such as Shell or Apple will have extensive crisis
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