Black Friday Marketing Tips
It is almost that time of year again. Love it or hate it Black Friday is coming. And our Black Friday Marketing tips should help you reap the rewards.
Before you undertake any Black Friday marketing activities, seriously think if getting involved is what your audience would expect. Is it ‘on-brand’? Will it devalue your offering? More people are savvy to it, and some people boycott it as they hate what Black Friday stands for, so before jumping in… is it right for your business?
If you’re ‘in’, here are some of our Black Friday marketing tips:
Polly Make your website work.
Make your Black Friday marketing promotions clear and eye-catching. The high-street may be busy, but the competition online is unprecedented. Consider your user experience, try offering staggered promotional codes for differing spends so you attract customers with all budgets.
Ensure your stock is up to date and managed. No one won’t want the headache of unplanned back orders as you move into your busiest time of the year!
Natalie Start your social media buzz early!
We all know that Black Friday is just one day. What we don’t want is to be bombarded for 24 hours with all of your deals. So start the groundwork early. Let everyone know what type of items you will include and then do a few well-crafted updates on the day to an audience that is willing and waiting. If you prepare your sales process, you will have a means where the customer tweets/shares what they have brought, thus doing some of your Black Friday marketing for you.
Do not send out update after update of products and services that are on the Black Friday deal. You may annoy and lose more customers than helping them.
Jude Content, Content, Content.
It’s a cliche, but it’s still true that content is king. Consumers are savvier than ever, and it takes more than some hastily put together blurb to produce results. Your target audiences want more in return for their hard-earned cash, and this is ever more important than during times of intense competition, like Black Friday. This is where you can do some storytelling – encourage your audience to both emotionally and financially invest in your brand, what you stand for and what makes you different. But, in the era of phone-scrolling, keep it short, sweet and straight to the point with a clear and concise call to action, and you should see the clicks and conversions which you’re after.
Shannon Optimise everything.
There is no use in a super slick website, great content, images and graphics if it’s impossible to find them.
Ideally, you would have started optimising your website to Black Friday in September as it can take up to 12 weeks for search engines to ‘crawl; your site. However, there is still time. Make sure you have informative but relevant content with keyword rich SEO titles, meta descriptions, content as well as file names and alt tags on all imagery, to help your rankings!.
Rebecca Lock Up.
Cybersecurity has certainly had its place in the news this year and deservedly so. The ramifications of your website being hacked are far-reaching and costly. You need to be asking yourself these questions:
- Have you backed up your website recently?
- Is it running on the latest version of its platform?
- Are all your plugins up to date?
If you have not answered yes to all three, you are leaving your website vulnerable to an attack. This could be disastrous for business in the lead up to Christmas. Read this useful blog on website security (which includes a link to a free security scan) for more information.
Grace Image is Everything
If you are offering products or services at cut prices on Black Friday, have you got high-quality images of them with which to advertise? Crisp, bespoke, attractive pictures, alongside an offer, will entice your audience to click further, and hopefully, make a purchase.
If your images are outdated, or you haven’t yet invested in professional shots, get this booked in promptly. The photography process from booking, to the polished images landing in your inbox, can take up to four weeks, so there’s no time to waste!
Having a sparkling, current image library is a fundamental marketing tool and a worthwhile investment that just keeps on giving.
People shop around for discounts on Black Friday so you will want to have your best foot forward when they log onto your website, as there is a lot of new business to be had. If you have a slick unique set of graphics, this will make your brand more attractive to customers.
You’re not the only company offering a discount on Black Friday, so you’re going to have to shout about it – unique graphics made for your business are perfect for letting your customers know that you have also got a sale. These graphics can be used on your website as well as in emails and social media to get those potential customers excited for the big day.
Many customers will look around for a few days before Black Friday to see if any retailers are going to partake in it, so make sure those graphics are loud and proud for all to see. Then don’t forget Cyber Monday – the day that the internet goes crazy for discounts!
Some great advice here from the team for any business that is looking to take advantage of Black Friday (and Cyber Monday). If you need some assistance, it isn’t yet too late! Simply get in touch with The Typeface Group on 01256 614921!
Before we look at how to target affluent consumers on social media, we must define who they are. Click to read further on our blog.
Click to read more about why asking your friends and family to share your content is not a sensible marketing strategy on our blog.
I’ve written before about the Pros and Cons of In-House Marketing vs Agency as having sat on both sides of the client/agency desk. Click to find out more.