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Knowledge is power and so our marketing blog is filled to the brim with free expertise, the latest trends, social media updates and step by step guides to get the best possible results for your business.
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Customer Retention V Customer Acquisition Did you know, it costs five times as much to attract a new customer than to keep an existing one? (Invesp) A scary statistic when you say it out loud! Without solid customer retention, you’re likely to waste money on...
Work on your personal brand and become a thought leader. Work on your personal brand and become a thought leader. That is a lot of buzz words in one neat blog title. But in short, you, your career, how you communicate, present yourself and go about your business all...
Employee Advocacy On Social Media UPDATE: The 2-week #teamtfg employee advocacy challenge. RESULTS As per our blog 2 weeks ago, we set a 2-week TFG social media challenge. The objective was to increase our audience reach and traffic to the website. Each team member...
Google’s Mobile Page Speed Update - Now an official ranking factor for mobile searches User experience (UX) has always been at the top of the priority list for Google, and mobile page speed is the next big thing to accomplish it. Just last week (January 17th, 2018),...
Nuturing Employee Advocates - TFG 2 week Social Media Challenge The most cost-effective brand advocate is right under your nose - Employee Advocates Influencers do not always have to be huge stars or trendy niche bloggers; they can simply be the people that know your...
Marriage made in heaven - Meta descriptions & SEO titles If the words Meta Descriptions and SEO titles mean nothing more than website techy jargon to you, then this blog should prove extremely useful. One supports and complements the other. Together they support your...
How to get your website audience to engage with your site. How to get your website audience to engage with your site. Getting your website audience to actually engage with your content in this day and age can be tricky. The web is flooded with useful content, blogs,...
Similar to keywords, design and copy structure, your internal links should be implemented as a website is built and not an afterthought. But what are internal links?
We can all agree that this year social media sites such as Facebook, Instagram, LinkedIn and Twitter have kept everyone on their toes.
With their new features, bold changes to their USP (yes we are talking about you Twitter!) and long overdue upgrades, this blog looks at the main social media sites, their key changes and how businesses can utilise them for the greater good.
The industry press is full of articles about the impact of GDPR.
Much of it focuses on how much work it’ll take in the short-term to prepare for the new legislation, which comes into force on 25 May 2018. But, GDPR can benefit your business in the long-term and here’s our guide on how to make the most of this opportunity to grow your company.
The introduction of new legislation around data protection, which comes into force on 25 May 2018, is a big deal. GDPR for small businesses as well as large companies could appear daunting at first. A few simple steps will get you well prepared and fully protected ahead of the GDPR deadline.
Our recent blog took you through the theory. So, to follow on from that here’s our hand-picked examples of how this has been put this into practice. These are just some of the companies, organisations who have taken steps to secure the confidence of their audiences.
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In this article, we cover five ways you can increase organic traffic to your website using best practice techniques that are Google and customer friendly.
Voice search. What is it, what does it mean for your business website & SEO considerations? Click to find out more.
6 SEO points to consider before creating content. From planning to publishing, everything you need to know to make your website content work for you.