SEO Maintenance, Content Strategy & Blogging
The Challenge
Bray Solutions Ltd are a 3PL provider based in the UK looking to grow within the international market. In mid 2016 Bray Solutions approached The Typeface Group to support their move from a co.uk to a .com site with the aim to increase global traffic to their website as well as attract higher-quality conversions.
- Increase relevant organic traffic to the website
- Increase conversions
The Solution
- Full keyword analysis for the Bray Solutions website to ensure existing keywords were still relevant on a global scale.
- Put together a plan to update the website copy in line with Google updates and their wider target audience.
- Created a content strategy based on a mixture of short and long-tail keywords relevant to industry with medium to low competition online with a view to maximising the increase in relevant traffic.
- Provide Bray with two well written optimised blogs per month based on agreed content strategy for them to distribute.
- Provide recommendations on how this content should be distributed to encourage organic backlinks to the site.
The Results.
%
Increased Organic Search over 6 months v previous period
%
Increase Organic Traffic Year on Year
%
Increased Page Views
%
Ave Duration On Site
“We’re delighted with the new website and we’re already seeing a benefit in the number of new business leads generated. I would definitely recommend Typeface, they were an absolute pleasure to deal with.”
Dale Sharpe. Bray Solutions Ltd