The Challenge

Bray Solutions Ltd are a 3PL provider based in the UK looking to grow within the international market. In mid 2016 Bray Solutions approached The Typeface Group to support their move from a co.uk to a .com site with the aim to increase global traffic to their website as well as attract higher-quality conversions.

• Increase relevant organic traffic to the website
• Increase conversions

The Solution

• Full keyword analysis for the Bray Solutions website to ensure existing keywords were still relevant on a global scale.
• Put together a plan to update the website copy in line with Google updates and their wider target audience.
• Created a content strategy based on a mixture of short and long-tail keywords relevant to industry with medium to low competition online with a view to maximising the increase in relevant traffic.
• Provide Bray with two well written optimised blogs per month based on agreed content strategy for them to distribute.
• Provide recommendations on how this content should be distributed to encourage organic backlinks to the site.