SEO Archives | The Typeface Group
Welcome to the Google family BERT

Welcome to the Google family BERT

For those that like to keep an eye on what is going on in the SEO world, you would know about BERT (Bidirectional Encoder Representations from Transformers).  For everyone else, you wouldn’t have been acquainted yet, nor know the significance this has to your...
E-A-T is a recent update from Google

E-A-T is a recent update from Google

COPYWRITING & CONTENT / SEO E-A-T AN SEO BEST PRACTICE YOU CAN’T HIDE FROM! E-A-T is within the top 3 considerations for page quality when it comes to Google rankings. E-A-T isn’t anything new. But the ranking principle has been given a tweak....

Why SEO is an Investment

When it comes to your marketing budget, of course, you need to spend it wisely, weigh up all the options and base it not only on budget but on your resources and business goals. That said, it is safe to say that if you are looking for any success online, SEO should be...

SEO Considerations When Building a Website

  It’s pretty common knowledge that SEO is crucial to every business that uses their website as a sales tool. What isn’t so widely understood is the part that  SEO should play within a website build. Hint: It should sit at the foundation rather than...