Blog Archives | The Typeface Group | Hampshire Marketing Agency

How to ensure your SEO and PR channels become a dream (lead-generating) team

In recent years, the relationship between PR and SEO has blossomed. This article covers how these two marketing channels became good bedfellows and what you can expect when they work harmoniously. Despite comments that backlinks are losing relevance in today’s SEO landscape, there are plenty of signals that they’re more important than ever. SearchEngineLand makes… Continue reading How to ensure your SEO and PR channels become a dream (lead-generating) team

Making Your Content Bingeable to Build Trust (And How Content Clusters Can Help)

If you work in marketing, in any capacity, at any level, you know this struggle all too well; you’re juggling a million priorities, from strategy and planning to execution and analysis. And in the midst of it all, you need to create a consistent stream of high-quality content to engage your audience and build trust… Continue reading Making Your Content Bingeable to Build Trust (And How Content Clusters Can Help)

Overwhelmed to Outsourced: Get the most out of working with a marketing agency

Marketing is one of the most challenging roles in a business; your to-do list is relentless, your hours are out of control. It’s too easy to become reactive instead of proactive. If this sounds painfully familiar, you might be at the stage where you are considering outsourcing your marketing to extend your team and tame… Continue reading Overwhelmed to Outsourced: Get the most out of working with a marketing agency

How many touchpoints does a customer need before they buy?

Back in the day, the rule of thumb was that customers needed up to nine brand touchpoints before buying a product or service! Customer touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert, to a leaflet, it didn’t matter as long as the potential… Continue reading How many touchpoints does a customer need before they buy?

How To Build A Social Media Strategy

Social media has well and truly changed the way businesses market themselves. Whether you’re a scroller in your personal life or not, businesses just can’t ignore the lives people lead online. We’re now able to reach people in an unprecedented way; we can literally market products and services into the palm of someone’s hand. But… Continue reading How To Build A Social Media Strategy

The foundation of SEO: Why E-E-A-T is so important

What is E-E-A-T in SEO and why is it important? E-E-A-T isn’t new. In fact, the SEO principle of EAT has been around since 2018! Yes, there’s an extra E now, but the underlying attitude to how we create content isn’t changing much. The most important thing to know about E-E-A-T is that it’s non-negotiable… Continue reading The foundation of SEO: Why E-E-A-T is so important

What Communications Channels to Choose in 2024?

With browsers like Safari and Firefox discontinuing support for third-party cookies and Google’s impending ban for Chrome users by the start of next year, the reliance on third-party data for targeted advertising faces a substantial challenge. Some businesses will continue to be unhealthily reliant on ads for lead gen, and when you combine weaker targeting… Continue reading What Communications Channels to Choose in 2024?

Fundamentals of Full-Funnel Marketing

So you’ve been tasked with increasing sales and revenue – a tale as old as time (well, almost). But there are a few important steps you need to take before your sales start to boom because we’re not talking spontaneous combustion here – you need to grab your SEO kindling and maybe a content fire… Continue reading Fundamentals of Full-Funnel Marketing

Consistent Communication: Attracting and Retaining Customers in a Competitive Market

Do you struggle to create meaningful, consistent communications? We see this regularly and for various reasons like limited resources, internal bottlenecks, time constraints, and a need for content strategy. It’s possible to stand up to these challenges with a solid marketing strategy delivered using a simple system. You’ll feel focused, and avoid wasted time and… Continue reading Consistent Communication: Attracting and Retaining Customers in a Competitive Market

How and why talking to your Customer Service and Technical Support teams will improve your comms

Five practical ways that you can engage your internal teams, specifically your customer service and technical support teams, to help bolster your communications efforts and see better business performance. As a business, one of the most valuable assets you have is your customer base. They are the ones who keep your doors open and your… Continue reading How and why talking to your Customer Service and Technical Support teams will improve your comms

We are fully remote!

Want to send us something?

PO Box 9a
Belvedere House,
Basing View
Basingstoke
Hampshire
RG21 4HG

Give us a call: 01256 614921

Proud to partner with

Registered Address: The Brandenburg Suite, 54-58 Tanner Street, London, England, SE1 3PH | Company no. 08228374