The Importance of Blogging

You’re clear on your goals, your audience, and you’ve crafted a concise message, so now what? The importance of blogging is easily dismissed. People think that it’s time-consuming and that there’s already a plethora of content out there. And both of those things are 100% true, but it’s time-consuming because the payoff can be huge,… Continue reading The Importance of Blogging

Four things you can do to improve HubSpot customer segmentation 

Last year, we invested in a 6-week onboarding program with HubSpot Sales Pro. As typical business owners we were initially sceptical about the spend, but very quickly learned our way around the game-changing HubSpot features that ultimately make us better, less wasteful marketers; it’s safe to say that we’re converts. We want to share a… Continue reading Four things you can do to improve HubSpot customer segmentation 

Creating a killer content distribution plan

You can spend countless hours creating amazing content, pour your heart and soul into blog posts, videos and graphics; but if you’re not getting that content in front of your target audience, what’s the point? It’s the ultimate ‘does a falling tree even make a noise’ analogy. Because as busy marketers if there’s one thing… Continue reading Creating a killer content distribution plan

The Power of Playing the Long Game: Content x Demand Gen

Is it just us, or does lead gen not seem to flow the way it used to? Sales cycles are getting longer, and there’s nothing more disheartening than being ghosted or having big decisions sit with the higher-ups. If this sounds painfully familiar, you’re not alone; studies show this struggle is widespread across B2B. According… Continue reading The Power of Playing the Long Game: Content x Demand Gen

Distributing Your Impact Report

I read on LinkedIn the other day that for every hour you spend creating content, you should set aside the same amount of time to distribute it. With that in mind, how long did it take to produce your last impact report? For some, impact/sustainability reporting is a legal requirement; for others, a B Corp… Continue reading Distributing Your Impact Report

How to ensure your SEO and PR channels become a dream (lead-generating) team 

In recent years, the relationship between PR and SEO has blossomed. This article covers how these two marketing channels became good bedfellows and what you can expect when they work harmoniously. Despite comments that backlinks are losing relevance in today’s SEO landscape, there are plenty of signals that they’re more important than ever. SearchEngineLand makes… Continue reading How to ensure your SEO and PR channels become a dream (lead-generating) team 

Making Your Content Bingeable to Build Trust (And How Content Clusters Can Help)

If you work in marketing, in any capacity, at any level, you know this struggle all too well; you’re juggling a million priorities, from strategy and planning to execution and analysis. And in the midst of it all, you need to create a consistent stream of high-quality content to engage your audience and build trust… Continue reading Making Your Content Bingeable to Build Trust (And How Content Clusters Can Help)

Overwhelmed to Outsourced: Get the most out of working with a marketing agency

Marketing is one of the most challenging roles in a business; your to-do list is relentless, your hours are out of control. It’s too easy to become reactive instead of proactive. If this sounds painfully familiar, you might be at the stage where you are considering outsourcing your marketing to extend your team and tame… Continue reading Overwhelmed to Outsourced: Get the most out of working with a marketing agency

How many touchpoints does a customer need before they buy?

Back in the day, the rule of thumb was that customers needed up to nine brand touchpoints before buying a product or service!  Customer touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert, to a leaflet, it didn’t matter as long as the potential… Continue reading How many touchpoints does a customer need before they buy?

How To Build A Social Media Strategy

Social media has well and truly changed the way businesses market themselves. Whether you’re a scroller in your personal life or not, businesses just can’t ignore the lives people lead online.  We’re now able to reach people in an unprecedented way; we can literally market products  and services into the palm of someone’s hand. But… Continue reading How To Build A Social Media Strategy