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How many touchpoints does a customer need before they buy?

Printed Newsletter

Back in the day, the rule of thumb was that customers needed up to nine brand touchpoints before buying a product or service!  Customer touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert, to a leaflet, it didn’t matter as long as the potential… Continue reading How many touchpoints does a customer need before they buy?

SEO considerations when building a website

In this blog, we’ve compiled some vital SEO considerations and guidance for you to follow before hitting publish on a new website. All of which require input from your designer, developer and copywriter. It’s pretty common knowledge that SEO is crucial to every business with an online presence. What isn’t so widely understood is that… Continue reading SEO considerations when building a website

Getting To Know You…What To Do With The Demise of Third Party Cookies

Before we launch into this article, this has been written presuming a couple of things. You have a website, And, you are tracking data, That said, if you don’t have either of things, don’t feel you have to bounce away, but some of the contexts may not make as much sense. There is A LOT… Continue reading Getting To Know You…What To Do With The Demise of Third Party Cookies

How To Make Your Website Voice Search Friendly

Voice search and voice-assisted browsing is not a new thing. Siri has been around since October 2011, helping Apple users out with their queries (and providing a few laughs). Then there’s Microsoft’s Cortana, the Christmas must-have Amazon Alexa as well as the Google Home all with one aim – to give you information when you… Continue reading How To Make Your Website Voice Search Friendly

Empathy is the Future

With 2022 feeling like the hangover of the last two years but with a sprinkle of more hope, it is hard to predict what the “marketing trends” might be. That said, there have been many lessons learnt over the last 24 months, probably more than we would see in 2 – 3 years typically. But… Continue reading Empathy is the Future

Considered Web Content, Digital Footprint & Your Rankings.

According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view. And so our advice is don’t waste your energy churning mediocre blog posts & articles. Reduce the amount of ‘filler’ content produced (often produced when chasing a prescriptive number of posts.) Reuse high-quality, authoritative content across your… Continue reading Considered Web Content, Digital Footprint & Your Rankings.

What are Backlinks & how to get them.

In this article, we will be looking at backlinks. What they are, their importance, what you need to consider and a few tactics to grow them. What are back links These are, quite simply, links that point to your website.  But, getting them is not as simple as the explanation. Don’t get me wrong, there… Continue reading What are Backlinks & how to get them.

ASR and Accessibility Requirements

As you know, we’ve previously touched on the importance of making your marketing more accessible including how and why to do this. Today we’ll look specifically at how you can make the content you put out, either on your site or socials, accessible for all using video captioning. We’re looking at you, pre-recorded video Did… Continue reading ASR and Accessibility Requirements

Protecting your site with reCAPTCHA

SPAM, no one likes it in any form, but especially when it ends up in your inbox or, worse, clogging up the comment section on your blog. Today, we discuss the need to protect your site from SPAM and the harm that can be done if you choose not to.  What’s the harm of a… Continue reading Protecting your site with reCAPTCHA

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact