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Marketing actions to consider during a recession

As the UK enters (another) recession and the Government give some less than ideal business advice, we can’t stress enough that the last thing you want to do is reduce your marketing spending or activities. Of course, I would say that. But so do also several scholars – here is some articles to read if… Continue reading Marketing actions to consider during a recession

Considered Web Content, Digital Footprint & Your Rankings.

According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view. And so our advice is don’t waste your energy churning mediocre blog posts & articles. Reduce the amount of ‘filler’ content produced (often produced when chasing a prescriptive number of posts.) Reuse high-quality, authoritative content across your… Continue reading Considered Web Content, Digital Footprint & Your Rankings.

ASR and Accessibility Requirements

As you know, we’ve previously touched on the importance of making your marketing more accessible including how and why to do this. Today we’ll look specifically at how you can make the content you put out, either on your site or socials, accessible for all using video captioning. We’re looking at you, pre-recorded video Did… Continue reading ASR and Accessibility Requirements

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact

The Importance of Blogging

To stay seen, trusted, and up to date, you need to be adding regular, authoritative content to your website.  Having an up to date blog/archive/content repository is essential for B2B businesses because:  It’s a perfect opportunity to show your thought leadership. You can share industry insights to prove your understanding as an authority in your… Continue reading The Importance of Blogging

How To Make Your Marketing More Accessible

It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us, making life more accessible may not be at the front of our minds. But as we embrace diversity, not only in our team but also in a more… Continue reading How To Make Your Marketing More Accessible

Paid Advertising Conversions and the Buying Process

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions.  It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process

If you want to build your brand – have an opinion

Let’s be real. No one gets anywhere by sitting on the fence about everything. And with small businesses, agencies and coffee shops everywhere, how are you going to make yours attract people over the competition? Let’s just quickly tick off the common business differentiators: Quality Price Location / Accessibility Speed/ Delivery These will all get… Continue reading If you want to build your brand – have an opinion

Crisis Communications – planning for the worst

Crisis. One hears that word and thinks of disaster, large scale incidences and more.  Large companies such as Shell or Apple will have extensive crisis communication plans. They will be ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the… Continue reading Crisis Communications – planning for the worst

How To Build A Social Media Strategy

Lots of us use social media in our personal lives whether we choose Meta, Twitter, TikTok or another. However, it’s a very different game when you use these platforms for professional purposes. You need a clear tone of voice and social media strategy before you even set up a profile. Even before you get twitchy… Continue reading How To Build A Social Media Strategy