Blog Archives | The Typeface Group | Hampshire Marketing Agency

Big Deck Energy: How to create compelling investor decks to win over investors!

Investor deck, pitch deck, slide deck – whatever you call it, a compelling deck can make ALL the difference when pitching to investors. In today’s competitive business landscape, investment, buy-in, and support are crucial for success and growth. However, the process of securing investment is not always easy, as investors have high expectations, lack time,… Continue reading Big Deck Energy: How to create compelling investor decks to win over investors!

The demise of third-party data & what it means for your marketing (updated)

Before we launch into this article, this has been written presuming a couple of things. You have a website, And, you are tracking data, Since 2020, specific browsers such as Safari have no longer allowed “third-party cookies”, which simply means they no longer track a user’s journey across the WWW. Firefox withdrew its support for… Continue reading The demise of third-party data & what it means for your marketing (updated)

Futureproofing your marketing: The benefits of prioritising owned channels

While the digital world slows down for no one, one way to futureproof your marketing is to prioritise owned channels. What do we mean by owned channels? These are the channels and touchpoints that you have direct control over. These include: website data collection forms email lists mobile apps By making these channels a priority,… Continue reading Futureproofing your marketing: The benefits of prioritising owned channels

My website is down. What the hell do I do?

Usually, a website going down is business critical. Ordinarily, the freelancer or agency that built the website will get a panicked call. 90% of the time, the situation is totally out of their hands. 5 things to check if you site goes down. Have you paid your domain renewal? Log in to where you bought… Continue reading My website is down. What the hell do I do?

Divide & Conquer. The what, why & how of customer segmentation

Isometric Donut chart on pink background. 3d render illustration.

In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how do you ensure that you’re seen by those who count? Imagine you’ve got a chocolate cake, and you share it with your family. Some would want more, some might be… Continue reading Divide & Conquer. The what, why & how of customer segmentation

Review. Refresh. Remove. Time to review outdated content.

Over time your business evolves. And so your content should reflect those changes too! Over time a business will mature, scale, diversify or niche; either way, things don’t stay the same. To stay relevant and project clarity, you need to: Be sure who your audience and segments are Be clear on what you offer Be… Continue reading Review. Refresh. Remove. Time to review outdated content.

The Importance of Blogging

You’re clear on your goals, have clarity on your audience, and you’ve crafted a concise message, so now what? Blogging should be an essential part of your content marketing strategy and a core element of your communication plan. Having an up-to-date blog/archive/content repository is essential for B2B businesses because: It’s a perfect opportunity to… Continue reading The Importance of Blogging

Energy-saving (marketing) mode: reduce your marketing waste

When the world around you feels unsteady, it can be hard to avoid the fear. In these times, making decisions rooted in panic and reaction, rather than ones of focus and proactivity, can lead to a scattergun approach, trying to target everyone and cover all bases.

Marketing actions to consider during a recession

As the UK enters (another) recession and the Government give some less than ideal business advice, we can’t stress enough that the last thing you want to do is reduce your marketing spending or activities. Of course, I would say that. But so do also several scholars – here is some articles to read if… Continue reading Marketing actions to consider during a recession

SEO considerations when building a website

It’s pretty common knowledge that SEO is crucial to every business with an online presence. What isn’t so widely understood is that SEO considerations are needed throughout the website build? In this blog, we’ve compiled some vital SEO considerations and guidance for you to follow before publishing a new website. All of these require input… Continue reading SEO considerations when building a website

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