Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact
To stay seen, trusted, and up to date, you need to be adding regular, authoritative content to your website. Having an up to date blog/archive/content repository is essential for B2B businesses because: It’s a perfect opportunity to show your thought leadership. You can share industry insights to prove your understanding as an authority in your… Continue reading The Importance of Blogging
It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us, making life more accessible may not be at the front of our minds. But as we embrace diversity, not only in our team but also in a more… Continue reading How To Make Your Marketing More Accessible
The crux of the Core Vital Update is ensuring that your website visitors see the content of your site quickly. Page loading times on desktop and mobile are now more important than ever. So in this article we give you some practical advice on what you need to look out for and , where possible,… Continue reading Google Core Vital Updates – What You Need To Know
Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions. It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process
A new website is a big investment with lots of variables, some quite technical. While you’re undoubtedly an expert in your established or growing business, you may not be au fait with the nuances of website design, development and optimisation. There are multiple platforms to choose from which to build. And multiple approaches to utilising… Continue reading Commissioning a Website for your Business
I was grateful to be invited to talk with Steve Randell on the Share Your Difference Podcast in early 2020. But for many reasons that talk didn’t happen until much later. And thank goodness. A particular global situation meant we got to speak in August. This event only enforced what I was going to talk… Continue reading Purpose Led Marketing
Using your search engine of choice, try finding something that you can’t get a subscription for. Toiletries? Yep, easily possible. Subscription gifts for friends and family? Give TreatBox a go. Vegan and gluten-free snacks? GF Snackbox has your back. Clothes for work or every day? There are a fair few out there… Subscriptions are prevalent in every… Continue reading The Subscription Era: is our society becoming a pay per month economy?
Before you question why we are writing a blog about giving your employees some credit, it goes deeper than just saying you need to be a more humble leader. We are explaining how letting your experts do the talking (or writing) support your content marketing and SEO strategy. Let us take you back We have… Continue reading Employee Branding: Give your Experts a Chance to Shine
We’ve been there. The back and forth with compliance, trying to fit two paragraphs of Ofcom required terms and conditions in the footer of an email and the short turnaround of a full suite of changes. When you’re wrapped with the red tape of a regulatory body, being innovative with your marketing can seem, quite… Continue reading Wrapped in Red tape doesn’t mean boring.