Considered Web Content, Digital Footprint & Your Rankings.

According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view. And so our advice is don’t waste your energy churning mediocre blog posts & articles. Reduce the amount of ‘filler’ content produced (often produced when chasing a prescriptive number of posts.) Reuse high-quality, authoritative content across your… Continue reading Considered Web Content, Digital Footprint & Your Rankings.

What are Backlinks & how to get them.

In this article, we will be looking at backlinks. What they are, their importance, what you need to consider and a few tactics to grow them. What are back links These are, quite simply, links that point to your website.  But, getting them is not as simple as the explanation. Don’t get me wrong, there… Continue reading What are Backlinks & how to get them.

ASR and Accessibility Requirements

As you know, we’ve previously touched on the importance of making your marketing more accessible including how and why to do this. Today we’ll look specifically at how you can make the content you put out, either on your site or socials, accessible for all using video captioning. We’re looking at you, pre-recorded video Did… Continue reading ASR and Accessibility Requirements

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact

How To Make Your Marketing More Accessible

It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us, making life more accessible may not be at the front of our minds. But as we embrace diversity, not only in our team but also in a more… Continue reading How To Make Your Marketing More Accessible

Google Core Vital Updates – What You Need To Know

The crux of the Core Vital Update is ensuring that your website visitors see the content of your site quickly. Page loading times on desktop and mobile are now more important than ever. So in this article we give you some practical advice on what you need to look out for and , where possible,… Continue reading Google Core Vital Updates – What You Need To Know

Paid Advertising Conversions and the Buying Process

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions.  It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process

Purpose Led Marketing

I was grateful to be invited to talk with Steve Randell on the Share Your Difference Podcast in early 2020. But for many reasons that talk didn’t happen until much later. And thank goodness. A particular global situation meant we got to speak in August. This event only enforced what I was going to talk… Continue reading Purpose Led Marketing

Employee Branding: Give your Experts a Chance to Shine

Before you question why we are writing a blog about giving your employees some credit, it goes deeper than just saying you need to be a more humble leader.  We are explaining how letting your experts do the talking (or writing) support your content marketing and SEO strategy.  Let us take you back We have… Continue reading Employee Branding: Give your Experts a Chance to Shine

Google Love Is Blind

Did you know that you might be missing out on sales with google-first SEO? Because Google dominates the SEO world, it is easy to get drawn into only optimising for Google searches and completely ignoring other search engines such as Bing, Yahoo and DuckDuckGo. But did you know the love for that search platform is on the decline?… Continue reading Google Love Is Blind