Did you know that you might be missing out on sales with google-first SEO? Because Google dominates the SEO world, it is easy to get drawn into only optimising for Google searches and completely ignoring other search engines such as Bing, Yahoo and DuckDuckGo. But did you know the love for that search platform is on the decline?… Continue reading Google Love Is Blind
Let’s be real. No one gets anywhere by sitting on the fence about everything. And with small businesses, agencies and coffee shops everywhere, how are you going to make yours attract people over the competition? Let’s just quickly tick off the common business differentiators: Quality Price Location / Accessibility Speed/ Delivery These will all get… Continue reading If you want to build your brand – have an opinion
Often the deciding factor of working with one business over another is the proof that they are good at what they say they do. The eCommerce world has known this forever which is why from the moment you purchase you are asked for feedback. And B2B companies, well, we need to get better. We all… Continue reading How customer feedback will win you more business.
Crisis. One hears that word and thinks of disaster, large scale incidences and more. Large companies such as Shell or Apple will have extensive crisis communication plans. They will be ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the… Continue reading Crisis Communications – planning for the worst
Lots of us use social media in our personal lives whether we choose Meta, Twitter, TikTok or another. However, it’s a very different game when you use these platforms for professional purposes. You need a clear tone of voice and social media strategy before you even set up a profile. Even before you get twitchy… Continue reading How To Build A Social Media Strategy
E-A-T is within the top 3 considerations for page quality when it comes to Google rankings. E-A-T isn’t anything new. It first came to the SEO world in 2018. But the ranking principle has been given a tweak. Previously E-A-T was just about the quality of the pages on a site, whereas now it takes… Continue reading Google’s E-A-T Principle
Website Goal Conversions are supremely important if you are concerned with measuring the ROI of your website. They’re also pretty darn important if you’re serious about digital growth and understanding your lead generation hot spots. As usual I’m going to start this blog with some assumptions, those being you: Have Analytics set up on your… Continue reading Goal Conversions. What? Why? How?
Vanity metrics are data based on nothing more than the numbers you see. Often they mean nothing without digging much deeper into your analytics. In this article, we are going to look at the four most common vanity metrics that businesses consider as a measure of success, and explain what you should be looking at… Continue reading Vanity Metrics That You Need To Stop Tracking!
Over time your business evolves. You refine who your audience is, what you offer and your brand voice. Google and other search engines also change. Their algorithms change in line with what people want to see online and their search behaviours. It is down to this that it is essential that you periodically review or remove outdated content.… Continue reading Review. Refresh. Remove. Time to review outdated content.
Marketing for charities is lifeblood – it is a necessity in order to secure those much-needed donations. But, marketing doesn’t come cheap for anyone. Nor, does it come easy to grow a strong, reliable and sustainable database of regular donors. Charities are a competitive sector. The public perception of charities is sharper and potentially more… Continue reading What To Consider When Marketing For Charities
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