SEO Insights & Tips from The Typeface Group

How to ensure your SEO and PR channels become a dream (lead-generating) team

In recent years, the relationship between PR and SEO has blossomed. This article covers how these two marketing channels became good bedfellows and what you can expect when they work harmoniously. Despite comments that backlinks are losing relevance in today’s SEO landscape, there are plenty of signals that they’re more important than ever. SearchEngineLand makes… Continue reading How to ensure your SEO and PR channels become a dream (lead-generating) team

The foundation of SEO: Why E-E-A-T is so important

What is E-E-A-T in SEO and why is it important? E-E-A-T isn’t new. In fact, the SEO principle of EAT has been around since 2018! Yes, there’s an extra E now, but the underlying attitude to how we create content isn’t changing much. The most important thing to know about E-E-A-T is that it’s non-negotiable… Continue reading The foundation of SEO: Why E-E-A-T is so important

Review. Refresh. Remove. Time to review outdated content.

Over time your business evolves. And so your content should reflect those changes too! Over time a business will mature, scale, diversify or niche; either way, things don’t stay the same. To stay relevant and project clarity, you need to: Be sure who your audience and segments are Be clear on what you offer Be… Continue reading Review. Refresh. Remove. Time to review outdated content.

SEO considerations when building a website

It’s pretty common knowledge that SEO is crucial to every business with an online presence. What isn’t so widely understood is that SEO considerations are needed throughout the website build? In this blog, we’ve compiled some vital SEO considerations and guidance for you to follow before publishing a new website. All of these require input… Continue reading SEO considerations when building a website

How To Make Your Website Voice Search Friendly

Voice search and voice-assisted browsing is not a new thing. Siri has been around since October 2011, helping Apple users out with their queries (and providing a few laughs). Then there’s Microsoft’s Cortana, the Christmas must-have Amazon Alexa as well as the Google Home all with one aim – to give you information when you… Continue reading How To Make Your Website Voice Search Friendly

Google Love Is Blind

Did you know that you might be missing out on sales with google-first SEO? Because Google dominates the SEO world, it is easy to get drawn into only optimising for Google searches and completely ignoring other search engines such as Bing, Yahoo and DuckDuckGo. But did you know the love for that search platform is on the decline?… Continue reading Google Love Is Blind

Vanity Metrics That You Need To Stop Tracking!

Vanity metrics are data based on nothing more than the numbers you see. Often they mean nothing without digging much deeper into your analytics. In this article, we are going to look at the four most common vanity metrics that businesses consider as a measure of success, and explain what you should be looking at… Continue reading Vanity Metrics That You Need To Stop Tracking!

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