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Marketing actions to consider during a recession

As the UK enters (another) recession and the Government give some less than ideal business advice, we can’t stress enough that the last thing you want to do is reduce your marketing spending or activities. Of course, I would say that. But so do also several scholars – here is some articles to read if… Continue reading Marketing actions to consider during a recession

SEO considerations when building a website

In this blog, we’ve compiled some vital SEO considerations and guidance for you to follow before hitting publish on a new website. All of which require input from your designer, developer and copywriter. It’s pretty common knowledge that SEO is crucial to every business with an online presence. What isn’t so widely understood is that… Continue reading SEO considerations when building a website

How To Make Your Website Voice Search Friendly

Voice search and voice-assisted browsing is not a new thing. Siri has been around since October 2011, helping Apple users out with their queries (and providing a few laughs). Then there’s Microsoft’s Cortana, the Christmas must-have Amazon Alexa as well as the Google Home all with one aim – to give you information when you… Continue reading How To Make Your Website Voice Search Friendly

Considered Web Content, Digital Footprint & Your Rankings.

According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view. And so our advice is don’t waste your energy churning mediocre blog posts & articles. Reduce the amount of ‘filler’ content produced (often produced when chasing a prescriptive number of posts.) Reuse high-quality, authoritative content across your… Continue reading Considered Web Content, Digital Footprint & Your Rankings.

What are Backlinks & how to get them.

In this article, we will be looking at backlinks. What they are, their importance, what you need to consider and a few tactics to grow them. What are back links These are, quite simply, links that point to your website.  But, getting them is not as simple as the explanation. Don’t get me wrong, there… Continue reading What are Backlinks & how to get them.

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact

How To Make Your Marketing More Accessible

It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us, making life more accessible may not be at the front of our minds. But as we embrace diversity, not only in our team but also in a more… Continue reading How To Make Your Marketing More Accessible

Google Core Vital Updates – What You Need To Know

The crux of the Core Vital Update is ensuring that your website visitors see the content of your site quickly. Page loading times on desktop and mobile are now more important than ever. So in this article we give you some practical advice on what you need to look out for and , where possible,… Continue reading Google Core Vital Updates – What You Need To Know

Paid Advertising Conversions and the Buying Process

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions.  It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process

Employee Branding: Give your Experts a Chance to Shine

Before you question why we are writing a blog about giving your employees some credit, it goes deeper than just saying you need to be a more humble leader.  We are explaining how letting your experts do the talking (or writing) support your content marketing and SEO strategy.  Let us take you back We have… Continue reading Employee Branding: Give your Experts a Chance to Shine