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Marketing actions to consider during a recession

As the UK enters (another) recession and the Government give some less than ideal business advice, we can’t stress enough that the last thing you want to do is reduce your marketing spending or activities. Of course, I would say that. But so do also several scholars – here is some articles to read if… Continue reading Marketing actions to consider during a recession

How many touchpoints does a customer need before they buy?

Printed Newsletter

Back in the day, the rule of thumb was that customers needed up to nine brand touchpoints before buying a product or service!  Customer touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert, to a leaflet, it didn’t matter as long as the potential… Continue reading How many touchpoints does a customer need before they buy?

SEO considerations when building a website

In this blog, we’ve compiled some vital SEO considerations and guidance for you to follow before hitting publish on a new website. All of which require input from your designer, developer and copywriter. It’s pretty common knowledge that SEO is crucial to every business with an online presence. What isn’t so widely understood is that… Continue reading SEO considerations when building a website

Getting To Know You…What To Do With The Demise of Third Party Cookies

Before we launch into this article, this has been written presuming a couple of things. You have a website, And, you are tracking data, That said, if you don’t have either of things, don’t feel you have to bounce away, but some of the contexts may not make as much sense. There is A LOT… Continue reading Getting To Know You…What To Do With The Demise of Third Party Cookies

Protecting your site with reCAPTCHA

SPAM, no one likes it in any form, but especially when it ends up in your inbox or, worse, clogging up the comment section on your blog. Today, we discuss the need to protect your site from SPAM and the harm that can be done if you choose not to.  What’s the harm of a… Continue reading Protecting your site with reCAPTCHA

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact

How To Make Your Marketing More Accessible

It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us, making life more accessible may not be at the front of our minds. But as we embrace diversity, not only in our team but also in a more… Continue reading How To Make Your Marketing More Accessible

Google Core Vital Updates – What You Need To Know

The crux of the Core Vital Update is ensuring that your website visitors see the content of your site quickly. Page loading times on desktop and mobile are now more important than ever. So in this article we give you some practical advice on what you need to look out for and , where possible,… Continue reading Google Core Vital Updates – What You Need To Know

Paid Advertising Conversions and the Buying Process

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions.  It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process

Commissioning a Website for your Business

A new website is a big investment with lots of variables, some quite technical. While you’re undoubtedly an expert in your established or growing business, you may not be au fait with the nuances of website design, development and optimisation. There are multiple platforms to choose from which to build. And multiple approaches to utilising… Continue reading Commissioning a Website for your Business