THE RESULTS
Conversions surged by 84% Year-over-Year (YoY), with form completions specifically experiencing a 40% increase. This significant growth indicates the effectiveness of the collaborative efforts between BioteCH₄ and The Typeface Group in driving user engagement and action.
The number of ranking keywords soared by 52%, with 499 ranking keywords recorded in March 2024 compared to 293 ranking keywords in March 2023. This improvement signifies the strengthened position of BioteCH₄ in search engine results, resulting from the strategic SEO efforts.
Organic traffic nearly doubled YoY, witnessing a remarkable 97% increase. This substantial boost in organic traffic underscores the success of the SEO strategies implemented by The Typeface Group in enhancing BioteCH₄’s online visibility and reach.
We secured 20 pieces of press coverage, reaching an estimated 500k views. This coverage included features in regional BBC articles and high-authority industry press, amplifying BioteCH₄’s visibility and credibility in the industry
WHY + HOW WE DID IT
The primary objective behind our collaboration with BioteCH₄ was to reduce reliance on paid ads for new business enquiries. By focusing on enhancing organic traffic and improving conversions, we aimed to establish a more balanced lead generation mix for BioteCH₄.
Using advanced SEO techniques, we optimised BioteCH₄’s website to improve its visibility and rankings on search engine results pages (SERPs). This included keyword research, on-page optimisation, and technical SEO enhancements to increase organic traffic.
We refined BioteCH₄’s brand identity and developed visually compelling design assets to reinforce their credibility and professionalism in the industry. This included the creation of brand collateral, website design enhancements, and visual content creation.
Our team provided strategic guidance and consultancy services to BioteCH₄, offering insights and recommendations to optimise their digital marketing strategies and achieve their business objectives.
We conducted regular performance analysis and data-driven reporting to track key metrics, measure the effectiveness of our strategies, and identify areas for improvement. This iterative approach allowed us to refine our tactics and drive continuous improvement in BioteCH₄’s digital marketing efforts.
This partnership has produced remarkable results, driving significant improvements across the board, including conversions, organic traffic, keyword rankings, and online visibility. By delivering a suite of services ranging from content creation to SEO, design and PR, TFG has driven tangible business outcomes for BioteCH4.
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