OUR REALLY USEFUL EMAIL MARKETING BLOG.
Email marketing is a seemingly simple but actually complex area. It’s not just newsletters, you’ve got to consider domain health, IP reputation and so much more to get into the inbox. We’ll guide you through the intricacies and get those emails into the inbox.
Millions of small business owners, customer-facing roles and workers are now faced with the reality of uncertain income for the foreseeable future. News about the pandemic can be overwhelming, and for some, it is becoming increasingly difficult to remain calm and focused, both personally and professionally.
Email is an ever-present marketing tool with 72% of users preferring to receive promotional content through it over social media. Click to read.
Find out why market segmentation is important in corporate communications. Click to find out more on our tactical marketing blog.
Back in the day, the rule of thumb was that a customer needed up to nine brand touchpoints before they brought a product or service!
These touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert to a leaflet; it didn’t matter as long as the potential consumers were the right audience for your brand.