EQTEC is a clean technology company that specialises in creating sustainable waste-to-energy projects, solving two important global challenges: reducing waste and meeting the growing demand to generate clean energy.
The team are great at solving problems
Everyone at the TFG is an expert in their field; from design, digital user experience and build, SEO, print production and project management, I have confidence throughout each project that our brief is understood, an approach recommended and delivered to extremely high standard. The team are also great at solving problems as they happen and I have enjoyed working in partnership with them as an extended team
The website brief
The brief was to design and build a new website to more clearly communicate with target audiences interested in: technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships and for investors and other public stakeholders.
Create common modules for use across the site to improve synergy and present technical information in a user-friendly way while upgrading an existing brand implementation, creating a stronger colour palette with imagery and icons.
Ensure the site is compliant in line with AIM requirements.
Create the site using technology that allows for in-house changes.
More Traffic
Projects + 365% increase in visits while reducing the page bounce rate by -15%.
Project Profile
An overall increase in views of EQTEC project output of 662% in just 3 weeks from launch.
Increased Visability
+1095 views on NEW specific case study pages resulting in more visibility.
What we delivered
A fully responsive, well-optimised WordPress website with clear UX and branding across all devices.
- On brand icon set
- Content modules designed to create cross-site synergy and improved UX
- Common image treatments
Pages and content specifically optimised towards an audience interested in technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships – and pages for investors and other public stakeholders are now more organised. We created a sub-identity to clearly define Investor Relations content and implemented a quick search menu for easy navigation within this section.
- Keyword discovery and application
- Case studies previously found on one page have been highlighted separately and housed on unique URLs showcasing specific projects
- Simple to use contact forms
- Google conversion set to measure form fills and acquisition paths for contact
