EQTEC is a clean technology company that specialises in creating sustainable waste-to-energy projects, solving two important global challenges: reducing waste and meeting the growing demand to generate clean energy.
The website brief
The brief was to design and build a new website to more clearly communicate with target audiences interested in: technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships and for investors and other public stakeholders.
Create common modules for use across the site to improve synergy and present technical information in a user-friendly way while upgrading an existing brand implementation, creating a stronger colour palette with imagery and icons.
Ensure the site is compliant in line with AIM requirements.
Create the site using technology that allows for in-house changes.
What we delivered
A fully responsive, well-optimised WordPress website with clear UX and branding across all devices.
- On brand icon set
- Content modules designed to create cross-site synergy and improved UX
- Common image treatments
Pages and content specifically optimised towards an audience interested in technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships – and pages for investors and other public stakeholders are now more organised. We created a sub-identity to clearly define Investor Relations content and implemented a quick search menu for easy navigation within this section.
- Keyword discovery and application
- Case studies previously found on one page have been highlighted separately and housed on unique URLs showcasing specific projects
- Simple to use contact forms
- Google conversion set to measure form fills and acquisition paths for contact