The Typeface Group Logo - The Typeface Group are a Hampshire Marketing Agency specialising in carbon considered websites and communications.

EQTEC Plc WordPress Website Build

EQTEC website pages showing on mobile, tablet, laptop and desktop screen. Website created by The Typeface Group a Hampshire Marketing Agency. Click to view all our marketing case studies.

EQTEC is a clean technology company that specialises in creating sustainable waste-to-energy projects, solving two important global challenges: reducing waste and meeting the growing demand to generate clean energy.

Headshot of Lisa Artemis - EQTEC Marketing Manager & client of BCorp Marketing Agency The Typeface Group

The team are great at solving problems

Everyone at the TFG is an expert in their field; from design, digital user experience and build, SEO, print production and project management, I have confidence throughout each project that our brief is understood, an approach recommended and delivered to extremely high standard. The team are also great at solving problems as they happen and I have enjoyed working in partnership with them as an extended team

The website brief

The brief was to design and build a new website to more clearly communicate with target audiences interested in: technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships and for investors and other public stakeholders.

Create common modules for use across the site to improve synergy and present technical information in a user-friendly way while upgrading an existing brand implementation, creating a stronger colour palette with imagery and icons.

Ensure the site is compliant in line with AIM requirements.

Create the site using technology that allows for in-house changes.

EQTEC website pages showing on mobile, tablet, laptop and desktop screen. Website created by The Typeface Group a Hampshire Marketing Agency. Click to view all our marketing case studies.

More Traffic

Projects + 365% increase in visits while reducing the page bounce rate by -15%.

Project Profile

An overall increase in views of EQTEC project output of 662% in just 3 weeks from launch.

Increased Visability

+1095 views on NEW specific case study pages resulting in more visibility.

EQTEC's Investor relations pages shown on a desktop screen and tablet. Website created and optimised by The Typeface Group.. Click to view all our marketing case studies.

What we delivered

A fully responsive, well-optimised WordPress website with clear UX and branding across all devices.

  • On brand icon set
  • Content modules designed to create cross-site synergy and improved UX
  • Common image treatments

Pages and content specifically optimised towards an audience interested in technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships – and pages for investors and other public stakeholders are now more organised. We created a sub-identity to clearly define Investor Relations content and implemented a quick search menu for easy navigation within this section.

  • Keyword discovery and application
  • Case studies previously found on one page have been highlighted separately and housed on unique URLs showcasing specific projects
  • Simple to use contact forms
  • Google conversion set to measure form fills and acquisition paths for contact