How GDPR can benefit your business
The industry press is full of articles about the impact of GDPR.
Much of it focuses on how much work it’ll take in the short-term to prepare for the new legislation, which comes into force on 25 May 2018. But, GDPR can benefit your business in the long-term and here’s our guide on how to make the most of this opportunity to grow your company.
Fresh new data
Many businesses will have a database full of contacts which is used for email campaigns, mail outs and telemarketing. However, the content of this database may not be completely up-to-date. GDPR can provide a reason to strip old data and bring in new contacts to revitalise your customer database.
No one wants a high unsubscribe rate from an email campaign they have worked hard to create. By implementing an opt-in policy, you ensure that you are only communicating with people who want to hear from you. They have consciously selected to get in touch with your brand and that can only be a good thing.
Increased engagement rates
Data rules in the digital world and very little provides the same job satisfaction for a digital marketer than an impressive statistic. GDPR can benefit your business by increasing conversions and click to open rates as you are interacting with people who have already bought into your brand. This will please the boss and hopefully help to boost your bottom line too.
Yes, an impressive statistic on how many email subscribers you have can impress the boss. But, it’s only worth something if it translates to something tangible offline too. This could be anything from footfall at your event, sales, donations or simple brand awareness. GDPR can show your business how many people are truly receiving your content to favourably compare against engagement rates and ROI.
The Typeface Group can help your business to get ready for GDPR. Get in touch with the team to find out more.
Read the rest of the GDPR series
If you find yourself wondering what is GDPR, Investopedia sums it up as “the General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU).”