GDPR for Small Businesses – What Does it Mean?
Here’s our guide on how to implement GDPR for small businesses to secure confidence from your customers and avoid a nasty financial penalty for noncompliance.
- what, how and why personal information is collected.
- who are the third parties you share that information with?
- what this will mean for the person.
- how people can review, request changes or complain about the use of their data.
GDPR legislation demands that privacy policies are accessible and straightforward so everyone can understand them so keep it simple and avoid using jargon.
Get an SSL certificate
A Secure Sockets Layer certificate will give customers peace of mind that you’re ensuring that their data is safe. This level of protection encrypts the transmission of data. An SSL certificate gives your website a padlock symbol in the browser bar to demonstrate its security. It will also stop Google Chrome from alerting your website visitors that the site may be non-secure which could deter people from clicking on your website.
Introduce an opt-in function
It’s not enough to assume that recipients of your marketing communications want to hear from you. You must get explicit consent to contact anyone. You must log consent as your customers can request a record of when they gave you permission and for what purposes. Give people the option to tick a box to confirm that they are happy to hear from you on all contact forms, registrations and check out pages. Do not pre-tick this box. Keep a clear record of every update, amend, addition or deletion to your opt-in list to guarantee compliance.
Give your customers an opt-out function too
Your customers have the right to change their minds. They can tell you when to stop contacting them whenever they want. And it is your responsibility to make it an easy process. This includes an unsubscribe option in email, opt-out landing pages on your website or, for offline communications, a phone number or address. Just like your opt-in list, keep a ‘do not contact’ record as well and stick to it.
The team here at The Typeface Group can help get your business fully compliant with the new GDPR regulations. Contact us to find out more.
GDPR blog Series
Unlike how social media was originally intended, it’s no longer based entirely on human interaction. Click to read about the virtual influencer take over.
Back by popular demand, our Indie Way at Christmas is here! From the 12th of December through to Christmas Day itself, we’ll be sharing a prompt for a social post for something festive.
If you think print marketing is irrelevant in today’s world, you’re wrong. It’s alive and kicking, and screaming for you to use it. Click to read.