GOOGLE’S MOBILE-FIRST INDEX IS HERE…
Google’s new ranking system is called ‘Mobile-First Index’. Listings are now ranked based on the mobile version of your website, even when the searched on a desktop. 83% of mobile users say that a seamless experience across all devices is v important. – Wolfgang Jaegel
So how will your current website stand up?
Not FULLY RESPONSIVE?
In November 2016, Google officially introduced ‘Mobile-First’ indexing. If you aren’t fully responsive, you will start to see your rankings drastically change over the coming months.
Here’s the official line: Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results
KEEP IN LINE
Not ‘Mobile-First’ ready? We can certainly help. If you use the WordPress platform, you are half way there.
The majority of WordPress themes are now fully responsive. If you have a bespoke theme, it is time to talk with your developer about an update. Alternatively, we recommend that you change to a premium theme framework, customised to your precise requirements. In our opinion, this is the most cost effective website solution for SME’s. Keeping your website in line with Google’s latest updates; without incurring huge developer cost along the way.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, 40% visit a competitor’s site instead. MicKinsey & Company
Social media is a massive driver of sales for the beauty industry. Influencers and bloggers have boomed. Click to find out more.
July sees another Independent retailers month come around which was born to give voice to, well, independent retailers. Click to find out more.
META DESCRIPTIONS & SEO TITLES
INTERNAL LINKS PLAY AN ESSENTIAL ROLE ON A WEBSITE.
WHAT ARE BACKLINKS & HOW TO GET THEM
WHY OPTIMISING IMAGES ON YOUR WEBSITE IS ESSENTIAL
Existing Business. New Website Following on from our blog on future-proof marketing for start-ups, here we look at one of the common pitfalls of starting up on a shoestring. Many established businesses approach us for a new website usually for one of the...