Mobile-First Index is here and already affecting your Google ranking.

Branding & Design


Mobile-First Index is here. Read on to find out more...

Mobile-First Index

Google’s new ranking system is called ‘Mobile-First Index’.
Listings are now ranked based on the mobile version of your website, even when the searched on a desktop.

So how will your current website stand up?

In November 2016, Google officially introduced ‘Mobile-First’ indexing. If you aren’t fully responsive, you will start to see your rankings drastically change over the coming months.

Here’s the official line:

Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results

Read the full Google Webmaster article here

Not Responsive?

Not ‘Mobile-First’ ready? We can certainly help. If you use the WordPress platform, you are half way there.

The majority of WordPress themes are now fully responsive. If you have a bespoke theme, it is time to talk with your developer about an update. Alternatively, we recommend that you change to a premium theme framework, customised to your precise requirements. In our opinion, this is the most cost effective website solution for SME’s.  Keeping your website in line with Google’s latest updates; without incurring huge developer cost along the way.



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