Mobile-First Index is here and already affecting your Google ranking.

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GOOGLE’S MOBILE-FIRST INDEX IS HERE…

MOBILE-FIRST INDEX

Google’s new ranking system is called ‘Mobile-First Index’. Listings are now ranked based on the mobile version of your website, even when the searched on a desktop. 83% of mobile users say that a seamless experience across all devices is v important. – Wolfgang Jaegel

So how will your current website stand up?

Not FULLY RESPONSIVE?

In November 2016, Google officially introduced ‘Mobile-First’ indexing. If you aren’t fully responsive, you will start to see your rankings drastically change over the coming months.

Here’s the official line: Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results

KEEP IN LINE

Not ‘Mobile-First’ ready? We can certainly help. If you use the WordPress platform, you are half way there.

The majority of WordPress themes are now fully responsive. If you have a bespoke theme, it is time to talk with your developer about an update. Alternatively, we recommend that you change to a premium theme framework, customised to your precise requirements. In our opinion, this is the most cost effective website solution for SME’s.  Keeping your website in line with Google’s latest updates; without incurring huge developer cost along the way.

Read the full Google Webmaster article here

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Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, 40% visit a competitor’s site instead. MicKinsey & Company

want to know more about SEO?

The Typeface Group can help improve your SEO and mobile optimisation.  Contact us to find out more. 

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