GOOGLE’S MOBILE-FIRST INDEX IS HERE…
Google’s new ranking system is called ‘Mobile-First Index’. Listings are now ranked based on the mobile version of your website, even when the searched on a desktop. 83% of mobile users say that a seamless experience across all devices is v important. – Wolfgang Jaegel
So how will your current website stand up?
Not FULLY RESPONSIVE?
In November 2016, Google officially introduced ‘Mobile-First’ indexing. If you aren’t fully responsive, you will start to see your rankings drastically change over the coming months.
Here’s the official line: Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results
KEEP IN LINE
Not ‘Mobile-First’ ready? We can certainly help. If you use the WordPress platform, you are half way there.
The majority of WordPress themes are now fully responsive. If you have a bespoke theme, it is time to talk with your developer about an update. Alternatively, we recommend that you change to a premium theme framework, customised to your precise requirements. In our opinion, this is the most cost effective website solution for SME’s. Keeping your website in line with Google’s latest updates; without incurring huge developer cost along the way.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, 40% visit a competitor’s site instead. MicKinsey & Company
Before we look at how to target affluent consumers on social media, we must define who they are. Click to read further on our blog.
Click to read more about why asking your friends and family to share your content is not a sensible marketing strategy on our blog.
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WHY OPTIMISING IMAGES ON YOUR WEBSITE IS ESSENTIAL
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