6 TIPS ON HOW TO USE INSTAGRAM FOR BUSINESS.
How to use Instagram with the algorithm in place.
People are starting to panic about how they will compete with the big boys and girls, who have professional photographs coming out of their ears, and seem to live on the platform 24/7.
This blog post gives you our 6 top tips on how to use Instagram for your business. And it is worth reading our previous blog on Increase Instagram Follows Using Hashtags to supplement these 6 tips.
Quality over quantity
One of the pros to this change (yes there is one) is that it will filter out all the ‘noise’ and share the most ‘engaged with’ posts from the people that you are following. This means that quality updates are the way forward, which will encourage people to comment and like. Don’t be surprised if a #regram function comes out soon so that those who are regrammed, tagged and mentioned the most also get a high placing in your feed.
Then engage some more; not only by commenting on other Instagram user images but also making sure you respond to each comment you get. By doing this, you are giving your fans a visible ‘thank you’ and it will encourage more of your less confident followers to do the same. Remember Facebook own this platform; their algorithms are more or less the same. So the higher engagement you get, the chances are your next post will reach more people.
The old adage ‘variety is the spice of life’ is no truer than on social media. Have some brand guidelines that you stick to so that your updates are recognisable as yours, but do mix it up. Photos, graphics, carousels, flipagrams, videos; there is so much you can do to make your feed more interesting than just another photo of another cat!
We don’t want to keep repeating ourselves but hashtags are very important. Read our previous blogs on using hashtags to increase your followers and our popular hashtag glossary to make sure that you are using them right! But also be aware of the mysterious Instagram Shadowban and how to avoid it!
These are important too. Recruiting your staff and suppliers to interact with you is the easiest way to encourage others to do the same and to give potential followers a reason to connect with you. If you sell products, tell your customers to find you on Instagram, highlight what your ID is and have a specific # that you monitor and regram from. You will be surprised how valued this will make your customers feel, AND it is user generated content…the Holy Grail of social media content!
Sounds dull. And in some ways, it can be if you don’t know what you are looking for. Your analytics will show you how far you have come and what you need to do more (and less) of! Using free tools such as Simply Measured, crowdfire and Command (IOS only) to measure how your Instagram feed is doing is a great start. They give you information on your audience and the best time, who recently followed you and days to be posting. Don’t be surprised if Instagram get their own ‘insights’ in the near future, as they are part of the Facebook family #watchthisspace.*
*watch this space indeed. As predicted Instagram has added their own insight for the business account users. You can also respond to comments on your posts via Facebook Business Manager on your computer and the Facebook Pages app on your mobile devices!
We hope you found these 6 tips on how to use Instagram since the change this useful. The crux of it is NOT TO PANIC; just learn what gets your audience going and run with it at the right times of the day.
Have questions about Instagram or want an overall audit of your social media accounts?
Click to read more about why asking your friends and family to share your content is not a sensible marketing strategy on our blog.
In this blog, we concentrate on the realities of running social media for your business and what your business can expect from social media. Click to read.
Facebook vs Instagram has been going on for years, as they both compete to be the frontrunner when it comes to social media. Click to read more.