is Pinterest right for your business?
First things first…What is Pinterest?
Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favourite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.” http://pinterest.com/about/
Before you sign up for Pinterest, is it right for your business? There are a few points you have to consider before adding another site to your social media mix.
Is Pinterest already working for you?
Did you know Pinterest could already be driving traffic to your site even without you having a Pinterest account? Review your Google Analytics and check the acquisition section.
Does Pinterest feature there? If so, this is one suggestion that it may be worth investing some time and effort into signing up.
Are you Pinnable?
Do you have visual content? By this, we mean high-quality pictures, videos, infographics etc., or content that could be made into a visual.
Can you provide regular streams of these visuals? The trick, like all social media, is quality over quantity so ensure that they are niche, not too salesy and, once produced, are within easy reach of your users.
In other words, MAKE IT PINNABLE. Put these graphics on your site and your blog and ensure you have a Pin It button on all your pages to make ‘pinning’ easy for your users.
Do you have the time?
Facebook and Twitter can be labour intensive enough to manage; can you afford to add another social media avenue to your workload? Although you do have the option tweet and share a “pin” each time something is uploaded, you need to assess if you have the time to make up the graphics and engage with other Pinners to generate a following.
Remember those first 3 – 6 months on Twitter *shudders*. Saying that, as mentioned previously, you might already have a loyal fan base “pinning” your content without having to lift a finger suggesting you are already “pinnable” and have a loyal following waiting for you.
These are 3 very simple ways to assess if Pinterest will be of interest to your business. However, if you’re not passionate about doing it then don’t! Stick to the sites that you enjoy, that way your creativity and passion will shine through.
Want to know if Pinterest is right for your business?
Contact our social media marketing team and request an audit of your social media channels to see which is the best platform for you.
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