Digital marketing, audience expectations and industry trends have come a long way in the last 12 months. As such we have collated some marketing statistics that will get your business pumped for 2017.
2016 has seen a massive shift in digital marketing activities and the expectations of audiences that engage with companies online. In this blog, we have compiled the top marketing statistics and predictions to help shape your digital marketing in 2017.
2.3 billion people actively use social media, and 93% of marketers use social media marketing for business. (The Fast Company). So if you are one of the 7% that doesn’t, you’ve got to be asking yourself why not?
65% of Twitter users have shown something on Twitter to a friend. Whether it be a funny cat video, a current affairs post or your latest success story. Twitter is a fantastic platform to get your business out in the open. 77% of Twitter users feel more positive about a brand when they respond to a Tweet. So get active and reply to your customers! They want a genuine, human response.
In 2016, there were over 500 million monthly active users on Instagram. 80 million photos are uploaded each day and over 3.5 billion likes on the platform per day! If you aren’t currently using Instagram, this should prompt you to create an account. (Instagram)
LinkedIn now has 450 million members, and over 3 million companies have created LinkedIn accounts. Somehow, only 17% of small businesses use LinkedIn. If you’re in the B2B game; you should be active on LI!
Facebook continues to be top of the social pops with an influx of 1.5 billion monthly active users worldwide. 50 million of those run active small business pages.
Video is king
Snapchat users watch 6 billion videos every day. 78% of people watching videos online every week. Facebook now sees 8 billion average daily video views from 500 million users and when Instagram introduced videos, with their users sharing more than 5 million in the first 24 hours!
Video would be nothing without the success of YouTube. Over 300 hours of video are uploaded to YouTube every single minute. The video game is changing in 2017; people watched 3.25 billion hours of video each month, and 88% of businesses say that video is an important part of their marketing strategy. (Wyzowl, 2016.) 93% of businesses who use video believe that it has increased user understanding of their product or service. (Wyzowl, 2016.)
74% of online traffic in 2017 will be video-based. (Usabilla, 2015.) By 2019, 82% of internet traffic will be video (Twitter). These are statistics businesses can’t afford to ignore any longer.
Email marketing is still alive and well
90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their news feed. It’s easy to get caught up in the magic of social media, but that doesn’t mean traditional methods should be left behind.
Email marketing technology is used by 82% of B2B and B2C companies and is 40 times more efficient at acquiring new customers than Facebook or Twitter.
Here’s a tip: Personalised email subject lines are 22.2% more likely to be opened, (Adestra, 2016.) so get personalising!
Don’t forget content
Did you know, seventy-five percent of companies increase their investment in content marketing? With forty-two percent hiring at least one person who is solely responsible for this element.
The median average time spent on an article published in Q1 2016 was a mere 37 seconds. What will you do to attract and keep your readers for longer?
88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Content Marketing Institute, 2015.)
From our experience, having a documented content strategy helps writers stay motivated and organised, and your social media team then know what is coming up. It’s important to get at least a blog a week out for your business to stay relevant (and to gain a better search engine position).
Marketing as an industry
76% of marketers feel that marketing has changed more in the past two years than in the previous 50 (Adobe, 2016.). And we certainly do agree.
So what is the future?
Has these marketing statistics from 2016 given you some food for thought? Change is coming, and in 2017, your audience has higher expectations from your touchpoints.
Video’s, unique content, a personalised approach and being present is key to getting ahead on Google and in business in 2017.
It’s up to you and your business to keep up.
Before we look at how to target affluent consumers on social media, we must define who they are. Click to read further on our blog.
Click to read more about why asking your friends and family to share your content is not a sensible marketing strategy on our blog.