Edit & Launch!
The end is amongst us; Post production is the last stage. Time for editing!
This part could take as equally long as the pre-production. Hopefully, it’ll be more fun as you’re creating the vision that you’ve had in your mind from the start.
How long editing takes will depend on how complex you want the final product to look. It’s here where you can have all the creative fun you want with effects, transitions, and sound!
To pay or not to pay? That is the question.
First, you have to decide what editing software you want to use. Some software you have to pay for, which can be expensive. However paying for it gives you access to do more, especially regarding editing tools, etc.
Most of the software offer a free trial for a period. Allowing you to familiarise yourself with it before spending money on buying it. The modern editing software that you have to pay for includes Adobe Premiere Pro, After Effects, Vegas Sony and Final Cut Pro.
There are many free editing software’s you can get. Free software is often quite restricting and has limited editing tools compared to the software you have to pay for.
It may be best to use a free software at first, as it allows you to familiarise yourself with the basics. Popular free editing software includes things such as iMovie & windows movie maker. Once you have found the right software for you, it’s now time to start sorting out your footage.
Find Your Footage
Make sure that you have saved all your footage in multiple places just to make sure that nothing gets lost. I cannot stress this enough. Before you start to import your footage, I strongly suggest renaming all of your files to organise the ones that you want to use. This helps with one of two things; It helps distinguish the clips that you are going to consider using.
Secondly, it helps you to find your clips easily so that you are not stuck with loads of files which look something like 2016410.MOV. Name them something that is relevant to what the clip is; this will make it much easier than you having to search for the right clip. Try calling it something like ‘close up shot-location 1’.
On your mark…get set…edit!
Once you have organised your files and have imported the clips, you are now ready to start editing. When you drag your chosen file into your workspace, you can completely manipulate the video file.You can detach the audio if you don’t want any sound from within that clip, cut it up so that different parts are playing at various times, change the speed or completely change the colour. This is the part where you have complete creative control and can create pretty much do anything you want.This is where your storyboard from your pre-production comes into use; you can reference back to it and watch your promotional video come to life.
You can detach the audio if you don’t want any sound from within that clip, cut it up so that different parts are playing at various times, change the speed or completely change the colour. This is the part where you have complete creative control and can create pretty much anything you want.
If you want to have any animation featured within your promotional video, you would have to create that on another software altogether such as After Effects (which you have to pay for).
One thing that I would always suggest is using colour correction. This is to make your video look more professional by changing the brightness, contrast, etc. or to put it more simply, it’s just like using Photoshop for but for video instead.
Listen up… literally
If you are adding any sound, it’s important to make sure it’s not copyrighted. If you’re not sure about whether or not it’s copyrighted, check with Creative Commons. Creative Commons lets you use ‘rights reserved’ audio and other content completely for free in your video (sometimes all you have to do is add a bit of text in somewhere to credit where the music originally came from).
Another great place you can find free music is the YouTube audio library which is where they have audio and foley (sound effects). If you want to create everything yourself in your promotional video (audio included) then the best software to use is Logic. Unfortunately, it’s not free and you have to pay it.
Are you ready to render?
Now that you have edited your promotional video and it looks exactly how you want, there are only three last things to do, render, export and share.
Rendering can take a long time, so I suggest rendering as you edit. It will usually reduce the amount of time it takes at the end. Once you have rendered, it’s time to export. Exporting is mostly taking everything that you have edited and making it one large file as they are all currently individual clips edited in your workspace.
The good news is this is the last stage before you finish. The bad news is exporting takes twice as long as rendering and there is no way to speed this up. Before you click that “export” button, you need to make sure that all of the settings are correct. Again, this will depend on the project individually. Exporting can take anything between a couple of minutes or hours. I’ve had one video which took 28 hours to export. You read that right, 28 HOURS!
Now all of your work has been exported and saved, you can now upload it and share share share! Congratulations you have now finished your post production and hopefully, have a great finishing product.
Part three complete! Hope you have enjoyed this series. Thanks for reading.
Missed Part One of this series?
Don’t forget Part Two!
In the world of Video Production, no one job is the same, and there’s no such thing as a typical week! Already this summer I’ve produced content for an electronics firm to launch a new mobile device; produced a 2D infographic animation for Lidl; filmed a conference in Shanghai, and directed a series of training videos for Curry’s.