Lorem's Anti Black Friday Campaign By Hampshire Marketing Agency TFG

Branding & Design

Portfolio

STRATEGY / COPYWRITING / SOCIAL ADVERTISING

LOREM

ANTI BLACK FRIDAY DIGITAL CAMPAIGN

THE BRIEF

To put together a digital marketing led strategy to take advantage of a consumer-driven time of year without discounting and devaluing the brand. 

PROJECT ELEMENTS

Strategy,
Copywriting,
Social Advertising,

 

WHAT WE DELIVERED

Strategy and campaign planning, anti-Black Friday copy & social media advertising expertise.

An anti-Black Friday article was written to explain the new stance Lorem was having as a small independent business and that any sales made during a given time frame would be rewarded with a mystery gift to say thanks.

A Facebook and Instagram ad campaign ran alongside this to reach their current customer base that was on these platforms as well as new customers that matched their current audience base.

In-house Lorem sent out email campaigns to their database for those that were not social media users.

The Result

A strategy of how to make the most out of the clients budget and resources was put together which included shareable content and paid advertising messages, that resonated with their current customers and those that are also anti-Black Friday.

ROI

%

Increase in social media sessions

“As a small business, we wanted to do things a little differently for Black Friday. The team at The Typeface Group came up with an excellent strategy for a full digital campaign, which was executed both professionally and within a tight deadline. We were absolutely thrilled with the results of the anti Black Friday campaign – both in terms of engagement as well as conversions. We wouldn’t hesitate to recommend The Typeface Group for expert and well-informed marketing which really delivers results.” 

Andy Moore – Owner, Lorem

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