BRANDING / PR / SOCIAL MEDIA / VIDEO / PRINT DESIGN / PHOTOGRAPHY / EVENT SUPPORT
WINCHESTER INDEPENDENTS / WINCHESTER BID
Raise awareness of independent business in Winchester. Share the shop indie message, engage with the community and create an activity for the summer that champions indies in the city.
The Winchester Independents brand had already been created to sit alongside the Winchester BID branding. We adjusted the brand to make it less formal and more in line with the eclectic indies in Winchester.
PRINT DESIGN & PROMOTIONAL MATERIALS
We created various pieces of print collateral throughout the summer.
Supporting the new branding and raising awareness of the indies throughout the campaign.
we got social
In the summer of 2018, we were brought on by the Winchester BID to work on building a more robust independent business community online.
A huge part of this campaign was to launch and encourage independent business owners to use new hashtag #IndieWinch. The launch of this was during Independent Retailers Month, which the Winchester BID altered to Independent Business Month, to ensure inclusivity of B2B and B2B businesses across the city.
TWITTER MENTIONS @WINCHESTER BID
#INDIEWINCH HASHTAG REACH IN 2 MONTHS
Let’s Start Something new
Like what you see? We can’t wait to hear more about your business.