Winchester Independents Campaign By Hampshire Marketing Agency TFG

Branding & Design

Portfolio

BRANDING / PR / SOCIAL MEDIA / VIDEO / PRINT DESIGN / PHOTOGRAPHY / EVENT SUPPORT 

WINCHESTER INDEPENDENTS / WINCHESTER BID

SUMMER CAMPAIGN

THE BRIEF

Raise awareness of independent business in Winchester. Share the shop indie message, engage with the community and create an activity for the summer that champions indies in the city.

PROJECT ELEMENTS

Brand Refresh
Print
Social Media
PR
Photography

BRAND DEVELOPMENT

The Winchester Independents brand had already been created to sit alongside the Winchester BID branding. We adjusted the brand to make it less formal and more in line with the eclectic indies in Winchester.

PRINT DESIGN & PROMOTIONAL MATERIALS

We created various pieces of print collateral throughout the summer. 
Supporting the new branding and raising awareness of the indies throughout the campaign.

CREATING A BUZZ 

PR was a strong element of the #indiewinch summer. The media also showed their support throughout the campaign with regular coverage in the regional Hampshire Chronicle, local media including The Phoenix and Winchester magazine on their social media

we got social

In the summer of 2018, we were brought on by the Winchester BID to work on building a more robust independent business community online.

A huge part of this campaign was to launch and encourage independent business owners to use new hashtag #IndieWinch. The launch of this was during Independent Retailers Month, which the Winchester BID altered to Independent Business Month, to ensure inclusivity of B2B and B2B businesses across the city.

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TWITTER MENTIONS @WINCHESTER BID

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FACEBOOK REACH

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FACEBOOK ENGAGEMENT

#INDIEWINCH HASHTAG REACH IN 2 MONTHS

Let’s Start Something new
Say Hello!

Like what you see? We can’t wait to hear more about your business.

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