Now that all of your pre-production is complete it’s nothing but fun from here; We can begin the promotional video production process of your video.
This is where your planning will come in handy!
Time to start filming
You need to know where you are going to be setting up your cameras, which you would have written down on your storyboard. (Now you know why you need to do the pre-production before you dive in head first with filming).
The top tip for great promotional video production is to organise yourself. Create a checklist of all the equipment that you need beforehand; Just to make sure you don’t forget anything!
It’s always best to have a spare battery if you are filming for a lengthy period over one day as you don’t want to waste valuable time waiting for it to charge if it decides to lose all power. You also need to make sure you have enough space on your SD card; there is nothing worse than getting halfway through filming and then seeing ‘Memory full’ on your screen.
Take lighting into consideration. This depends on where you’re filming as it may not be a necessity if the location is already well lit, which you would know if you have been to your location beforehand.
Structure the day
You need to create a promotional video production timeline of the day so that you have a guideline for everyone to stick to, for them to stay on track. If you have a lot of people filming mixed in with a camera crew on one day, it can turn slightly chaotic which is why it’s best to have some structure.
The process for how long video production will last depends on how many locations you are planning on using and how long the actual video will be itself. Filming can take a few hours, weeks or months depending on the project itself. Some promotional videos are a few seconds long, and some can last up to 10 minutes. It all depends on the brand and what they want to achieve.
Let’s get that camera rolling
This is when you need to get consent forms signed if you are going to have extras on the day or if you’re in a public place. One tip I have is to make sure you know your camera pretty well. Different cameras have different settings which will affect how the film looks overall when editing it in post-production. If you’re not sure on how to use your camera properly, head over to youtube for a tutorial. There is bound to be someone who has made a video explaining all the different functions specifically for your camera.
Let’s get technical
There are a few technical terms that you might want to familiarise yourself with that can help when hitting that record button.
ISO is a word that should be making its way into your vocabulary. It plays a vital role when filming. ISO means the sensitivity of film to light.The higher the ISO number, the brighter your frame will be.
However, if your ISO is too high, then there is a risk of your recording having too much noise, and this will make the video look grainy. To avoid this risk I’d suggest getting artificial lighting if you’re shooting in a poorly lit location, this should mean you can stick to a lower ISO and avoid the risk of it looking fizzled when you begin editing.
The depth of field. This is describing how much of the image is in focus. If all of your footage is in focus, it is a deep depth of field. Whereas if only a small section of your film is in focus, that is called a shallow depth of field.
Using a shallow depth of field is a good technique to use, as it’s clearly showing your audience what they should be focusing on by making it the only thing that they can see clearly in your film.
The end is in sight. You’re one step closer to completing your promotional video production; how exciting! Time for the last and my favourite stage – post-production. This is where you can get creative and combine all the individual clips that you’ve recorded into one amazing video.
Did you find this blog useful? Keep your eyes peeled for part three where we discuss the post-production stage.
Missed Part One of this series?
Looking to produce your own video content?
In the world of Video Production, no one job is the same, and there’s no such thing as a typical week! Already this summer I’ve produced content for an electronics firm to launch a new mobile device; produced a 2D infographic animation for Lidl; filmed a conference in Shanghai, and directed a series of training videos for Curry’s.