Most common SEO questions
It is true to say that there are a handful of common SEO questions that come with each enquiry we get.
These SEO questions range from what is SEO to how long will it take to achieve a high ranking – aka that all-important number one spot on Google’s first page. So, we thought we would answer a few of those frequently asked SEO questions here and now.
Let’s start at the beginning.
WHAT IS SEO?
This is a particular favourite of ours because the answer is so multifaceted. It is almost easier to explain what it isn’t. It isn’t a one-off service that sits alone. SEO should be a consideration when it comes to any online marketing activity. For example, it should be integrated before, during and after your website is built. It should be at the forefront of your mind when you are planning content and looking to grow your online presence. It also needs to be regularly updated in line with ever evolving changes which are out of your control.
We explain this in more depth on our aptly named blog ‘What is SEO and what can it do for my business’.
Are there elements that I can do myself?
Yes, there’s loads. We also have lots of SEO blogs on a variety of the SEO elements. But, if you are unsure, the most cost-effective thing to do is to call in the experts. Repairing poor SEO is a lot harder than starting from scratch.
Any decent SEO consultant will be happy to educate their client on the fundamental SEO elements. But, be prepared, as it can get a bit geeky in places. For example, we welcome the opportunity to show someone how to optimise images, write content based on SEO guidelines as well as how to upload this content and carry out on-page SEO elements. But, some things are best left to those that do it day in and day out, such as link-building and keyword research.
How long does it take to get a website to rank highly?
How long is a piece of string? Or, more accurately, how much time and effort can you invest to make it happen? SEO is not a one-off service – it is an ongoing factor which takes into account all of the online activities you are doing both on and off-site. The more time you dedicate to SEO then the quicker you should see results. But, it is only going to get harder the longer you leave optimising your site. This is because more and more people are building websites for their businesses – and they are your competition. So, to jump over them, you have to invest in SEO and do even more than they are doing to make it happen for your business.
If you want to look into this more, have a look at our blog on how long it takes to rank highly – spoiler alert: It’s an average of one to two years if you are putting in regular graft.
How much does SEO cost?
This is an SEO question which doesn’t have a definitive answer. The real question is what are you prepared to do yourself, and what do you need a specialist to do. Regular SEO activities include (but are not excluded to):
- FREE SEO AUDIT
- Producing valuable content
- Uploading and optimising said content
- Updating and tweaking SEO titles, meta descriptions and ensuring images are optimised properly
- Monitoring and auditing backlinks
- Growing backlinks
- Keyword research
- Keyword auditing (to check keywords are still working hard)
- Improving speed
- Improving user experience (based on data)
- Reviewing, refreshing or removing old content
- Internal linking
- Troubleshooting 404 errors, server issues, broken images
- Updating directory listings
- Social media
- And more…
This is a lot of work for one person to do. You will often find that a team of people (like Team TFG) are required to ensure that your online presence is growing, led by what the customer and search engines want. You will rarely get one person who is a great web designer, an SEO specialist, can write compelling copy and share it with the world via social media channels. If you find such a person, please do ask them to send their CV to firstname.lastname@example.org.
That said, a decent SEO consultant will be able to determine what needs to be done for optimum outcomes. SEO is a specific process and so there are certain aspects that have to be ticked off the list before you can move on.
HOW DO I KNOW IF MY SEO IS WORKING?
Simple. Your conversions should improve and your data will illustrate this for you as well.
If you are doing the required work to get up the rankings, this should show on your analytics and through search console. However, search engines LOVE to move the goal posts, so be prepared for a dip at any point. But, if this happens, don’t panic. If you are working with a company that provides you with ongoing SEO services, they will quickly find out what caused the ‘dip’ and put a plan in place to turn it around.
I already have a website…is it too late?
The answer is no. It can be a bit of a pickle to SEO a site that has already been built, especially if it has been around for a long time. But, it’s not impossible.
BE PREPARED TO:
- Revisit your copy
- Get feedback and recommendations on the design
- Remove old content
- Have redirect on for a while whilst you locate and update links to your site
- Get your hands dirty
Why get your hands dirty? If you have pages upon pages of blog posts, we will happily teach you how to optimise those.
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