by Natalie Weaving | Oct 29, 2019 | Copywriting and content, SEO |
Welcome to the Google family BERT For those that like to keep an eye on what is going on in the SEO world, you would know about BERT (Bidirectional Encoder Representations from Transformers). For everyone else, you wouldn’t have been acquainted yet, nor know...
by Natalie Weaving | Oct 1, 2019 | Copywriting and content, SEO |
Duplicate Content – Does it Apply to Images too? As we all know, duplicate content is a HUGE no-no when it comes to SEO and website performance. However, with the rise of free stock image sites, could this algorithm also apply to images? Stock images stick...
by Natalie Weaving | Sep 17, 2019 | Copywriting and content, SEO |
E-A-T an SEO best practice you can’t hide from! E-A-T is within the top 3 considerations for page quality when it comes to Google rankings. E-A-T isn’t anything new. But the ranking principle has been given a tweak. Previously E-A-T was just about the quality of...
by Natalie Weaving | Jun 11, 2019 | SEO |
Why SEO is an investment When it comes to your marketing budget, of course, you need to spend it wisely, weigh up all the options and base it not only on budget but on your resources and business goals. That said, it is safe to say that if you are looking for any...
by Shannon Valentine | Apr 30, 2019 | SEO |
SEO Considerations when Building a Website. It’s pretty common knowledge that SEO is crucial to every business that uses their website as a sales tool. What isn’t so widely understood is the part that SEO should play within a website...
by Natalie Weaving | Mar 19, 2019 | SEO, Website Owners
Fake referral traffic … what to look for and what to do Author Natalie Weaving Fake referral traffic … what to look for and what to do You’re spending time building up your brand’s online presence, doing everything that Google asks you to do to achieve higher...
by Shannon Valentine | Feb 11, 2019 | SEO
The Importance of Keyword Research Author Shannon Valentine Keyword research used to be the backbone of informed SEO practice and essential to the general running of your website. However, with regular Google updates, including the latest one on AI and discoverability...
by Natalie Weaving | Jan 1, 2019 | SEO
SEO tips to support 2019 online growth Author Natalie Weaving What a year 2018 was! There were multiple updates last year which made SEO tips pre-2015 more or less obsolete. In this article, we will give you a brief overview of the main changes that occurred in 2018....
