Why you shouldn’t separate your blog from your website
At The Typeface Group, we’re huge advocates of blogging for business. The benefits for your digital marketing and overall website performance are endless. We’re often asked where this blog should be hosted. Should you run a separate blog away from the main website? The answer is no and there’s a lot of reasons why. Have a look at our top tips on why you shouldn’t host a separate blog and website.
A separate blog would slash SEO
You need content on your website to draw people in. You need to regularly update and refresh that content to get people coming back for more. A blog on your website does this all and more. A separate blog would mean all that hard work boosting your SEO would drive traffic elsewhere. You can link back to your main website from a blog but there’s no guarantee people will click through. A blog is a hook to draw people in and it’s the job of the rest of the site to keep people there to boost conversions – a Hubspot survey found that 60% of businesses who blog acquire more customers.
Work some keyword magic
Keywords are clever little phrases which you should use throughout the copy on your blog and website. They will help you appear in the Google search rankings. Statistics show that 50% of search queries are four words or longer. These are called long-tail keywords and they greatly improve your chance of appearing in search results. However, it can be very hard to incorporate long-tail keywords without supportive content marketing, such as a blog. Although this would still be the case if you ran a separate blog, you would be driving your traffic away from your main website which doesn’t make good business sense.
Internal links for the win
Internal links are worth their weight in gold both to benefit the user experience and also to keep people on your website for longer. For your website visitors, they will be pointed in the right direction to browse your website. Internal links also make Google search deeper through your website to find the data needed to improve your search result rankings. A separate blog would only be able to provide internal links to other blog posts, instead of other types of content such as contact us forms or an online shop.
Want to find out more about Internal Links?
A blog should be at the centre of all of your digital marketing activity. You need content in order to regularly update your social media channels with interesting and engaging posts. You are also giving your audiences what they want – 76% of people use Facebook to find interesting content. Try to schedule your blog posts to be shared across your social media network on the same day each week. This not only ensures you stick to sharing content regularly but it also means your audiences will get used to your blogs going out at a certain time, which should boost engagement rates. The aim of that game is to get click throughs to your website – a separate blog would stop this from happening.
Here’s the technical part. Your Domain Authority and Page Authority are strong indicators of whether you have credibility in the digital environment, if your SEO is effective and if you are contending online. Unique content which is regularly updated boosts your authority. So, both DA and PA will both be hindered by a hosting a separate blog away from your main website.
Want to find out more? Read our blogging for business series, including the ways content creation can help you.
The Typeface Group are experts at creating the right content to boost and support your business. Contact us to find out how we could help your company.
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