While we can harp on enough about how engagement and relationship building is the be all and end all of social media marketing, and it is, there are times when social media automation is excusable.
However, the use of automation should be few and far between and not relied on as your sole social media strategy. There are a few you few processes you can automate to make your life a little bit easier. So if your Internet dies, the alarm doesn’t go off, you have a meeting or car breaks down, you have no 4G (ok that’s another story) then you know your social media is covered.
In this blog we give you the ONLY occasions that social media automation is deemed acceptable.
RSS feed, from your blog to your social media outlets.
You can set up an RSS feed so as soon as you publish a blog it goes out to your social media outlets! While it isn’t ideal as every network has a different audience and then require a different type of ‘intro’ it is perfect for those that are about to hit a busy period. There is nothing worse than forgetting to share that scheduled blog posts that you poured your heart and soul into. Our recommendation is to use twitterfeed.
Run up to an event or product launch.
We know that during these busy times you’re being pulled every way but left. So automating some teaser updates to take the pressure off is not a bad thing. Hootsuite allow you to schedule a single update across multiple platforms or do a bulk upload. This can be on a day-by-day, week-by-week or month-by-month basis. Just remember to mix them up, keep a look out for responses and enrich with regular unique updates!
Those “traffic driving” updates.
If you have released a new product or service or have a new blog coming out you could make up a few updates and schedule them throughout the week with a link and image. We would never recommend more than one a day on twitter or 1 – 2 a week on Facebook, Google + or LinkedIn. Try and vary the times of the day so that you hit different audiences and to make them as engaging as possible.
You’re on holiday!
If you run a small business and going away, you may be tempted to schedule up some updates whilst you are away. DON’T. It sends out confusing messages to your customers. We would suggest that you put someone in charge of your social media in your absence. They can then keep an eye on any mentions, questions or comments as well as promote your business while you are away. This keeps the world going round. But if you can’t afford to this, then pin a post to your accounts saying when you are away and when people can expect a response!. People won’t begrudge you a holiday (except me!).
So there you have it, a little social media automation is not a bad thing. Just don’t overdo it as your fans and followers will get bored following a robot!
Do you have anything to add to this blog? I would love to know if you automate any of your social media marketing or if you think it’s a big NO NO.