How to get your website audience to engage with your site.
Getting your website audience to actually engage with your content in this day and age can be tricky. The web is flooded with useful content, blogs, vlogs, infographics, pins… how can you encourage your website audience to act and engage with what you create?
Make it easy to share
Almost every site and their aunt has social sharing icons on their site. Make sure you fulfil this most basic requirement. You can, of course, go one step further and pull out specific quotes and content for sharing – we LOVE this plugin for WordPress which allows you to prefix the tweeted link & add your twitter ID, which will help to increase your social reach too… Better Click to Tweet This plugin is fully up to date with the latest version of WordPress & also has 5* reviews. What’s not to love!
Make it quick to access
People won’t engage with a slow site. Google will mark you down in the rankings. At the risk of sounding like a broken record, your website audience will switch off or look elsewhere if your pages take too long to load – too long being anything over 2 seconds!
You can do a quick and FREE page speed check here: https://tools.pingdom.com/
Make sure that your website host is running the most up to date PHP version as required by your CMS. If you work with the WordPress framework the correct requirements are currently:
Current WordPress Server Requirements*
PHP 7.2 or greater
MySQL 5.6 or greater OR MariaDB 10.0 or greater
The mod_rewrite Apache module
*This is of course ever changing – check this link for updates: https://wordpress.org/about/requirements/
Finally, and again this is for WordPress users, check out Hummingbird from WPMU Dev this plugin will manage file compression, minification, browser caching, Cloudflare integration and performance monitoring and will make significant time savings when it comes to page loading.
Give them something for nothing
Don’t be afraid to give your website audience something for nothing. An e-book download, template, user guide, crib sheet, app… the possibilities are endless. Everyone loves a freebie and if it is useful they are more likely to share it or sign up to your database so they don’t miss out on future content. If you use a 3rd party email campaign provider such as MailChimp, Campaign Monitor or one of the many other providers, this is the PERFECT way to encourage double opt-in sign-ups. This will revitalise your email list and will ensure that all new contacts that have double-opted in and therefore adhere to the looming GDPR standards.
Refer a friend
Many online retailers are encouraging their website audience to engage with them through the use of referral offers. Once a purchase has been made on your site you can set-up transactional emails (we will be writing about this in greater depth soon) which, upon order completion, will automatically contact your customer. You can populate these emails with referral links, coupon codes and incentives. According to Campaign Monitor, transactional emails are 8x more likely to be opened. We like those stats!
Pop-Ups – use with caution!
As with all websites, we strive for an easy and enjoyable user experience. Personally, for me, a sure fire way of ruining this is by adopting an over-enthusiastic pop-up. However, you can use these to your advantage (again take note of the impact on page-speed). Many pop-up plugins now allow you to specify when a pop-up will appear. If used in the correct way you can encourage blog sign-ups, sales and even social engagement. Again, we have had great experiences with Pop-Up Pro another plugin from WPMU Dev, which allows you to set frequency, timing and conditional ‘pops’. With all things, why not try some A/B testing to see how your website audience reacts!
There are MANY ways to get your website audience to engage with you, it isn’t an exact science and different demographics want to engage with different things. So, we’ve said it before; make sure you do your keyword research and consistently measure the effectiveness of your content. You can then use this data to inform your content strategy moving forward.
Want to look at ways to increase audience engagement on your site?
Crisis. One hears that word and thinks of disaster, large scale incidences and more. Large companies such as Shell or Apple will have extensive crisis communication plans, ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the size of their business.
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